What are the responsibilities and job description for the Product Marketing Manager - Sales & Service position at Genesis Aspire Partners?
Overview
The Product Marketing Manager - Sales & Service plays a crucial role in driving the success of our sales and service teams by developing and executing strategic marketing plans to promote and sell our products and services. This position is integral to ensuring the alignment of product messaging with the sales and service strategies, ultimately leading to increased revenue and customer satisfaction.
Key Responsibilities
The Product Marketing Manager - Sales & Service plays a crucial role in driving the success of our sales and service teams by developing and executing strategic marketing plans to promote and sell our products and services. This position is integral to ensuring the alignment of product messaging with the sales and service strategies, ultimately leading to increased revenue and customer satisfaction.
Key Responsibilities
- Develop product marketing strategies and plans to support sales and service objectives
- Collaborate with cross-functional teams to create compelling product messaging and positioning
- Conduct market research to identify customer needs and market trends
- Create sales enablement tools and materials such as presentations, case studies, and competitive analysis
- Analyze sales data and customer feedback to refine marketing strategies
- Lead product launches and sales training initiatives
- Manage the creation of sales collateral and promotional materials
- Develop pricing strategies and value propositions
- Monitor and report on the effectiveness of marketing campaigns and sales initiatives
- Participate in customer and market segmentation initiatives
- Collaborate with sales and service teams to optimize sales processes
- Conduct competitive analysis and positioning
- Track and report on key product marketing metrics
- Support the development of sales tools and resources
- Stay up-to-date with industry trends and best practices in product marketing
- Bachelor’s degree in Marketing, Business, or related field
- Proven experience in product marketing, preferably in a B2B environment
- Excellent written and verbal communication skills
- Demonstrated ability to develop and implement marketing strategies
- Strong analytical and problem-solving skills
- Knowledge of sales and marketing principles
- Experience in market research and customer insights
- Ability to collaborate with cross-functional teams
- Proficiency in data analysis and interpretation
- Understanding of sales enablement and support strategies
- Ability to manage multiple projects and priorities simultaneously
- Experience in product launch and sales training
- Knowledge of pricing strategies and competitive analysis
- Proficiency in using marketing tools and platforms
- Ability to thrive in a fast-paced, dynamic environment
Salary : $185,000 - $200,000
