What are the responsibilities and job description for the Media Account Executive position at Genesis Global Workforce Solutions?
JOB DESCRIPTION
Media Account Executive
Madison, WI
Summary of Job Objective: Generate new sales through contact with existing and prospective clients and ad agencies.
Specific Duties and Responsibilities:
1. Have regular contact with clients and ad agencies including over the phone and in person.
2. Develop a thorough understanding of Client’s programs and ratings as well as those of competitors in the market.
3. Present ratings, rate, and research information as well as promotional opportunities.
4. Continually prospect and generate new direct business as required.
5. Maintain high level of communication with Director of Sales regarding account activity.
6. Strategize to increase share of business with existing clients.
7. Present marketing strategies, research information, promotional concepts, and proposals to sales staff and management.
8. Write up orders, take care of make goods, and handle all necessary client service needs.
9. Achieve and exceed monthly sales goals.
10. Responsible for achieving budgets on other Client Entities as determined by management.
11. Utilize available sales tools i.e. Borell Compass, Rumple, and research programs, etc.
12. Attend scheduled sales training sessions.
13. Work closely with Production/Operations, Accounting, and Traffic to complete all needed sales activity.
14. Utilize sales software tools to accomplish goals.
15. Complete weekly activity reports and attend weekly update meetings with Director of Sales.
16. Pick up tapes from clients as needed
17. Entertain clients as needed
18. Provide back-up for assigned Account Executive in their absence
19. Obtain competitive and marketplace information when available
20. Other duties as assigned
Mandatory Qualifications:
1. Valid Driver’s license and good driving record
2. Computer knowledge
3. Willingness to work in a hybrid environment (in-office and remote)
4. Effective verbal and written communication skills
Preferred Qualifications:
1. BA/BS or equivalent.
2. One-two years’ experience selling in broadcast or digital marketing industries
3. MS Office proficiency.
4. Previous experience using sales software tools; i.e., Strata, Wide Orbit.
Physical Demands and Environment:
1. Ability to travel in market to accomplish sales calls
2. Ability to use telephone and computer equipment
3. Ability to carry a laptop computer
4. Ability to consistently present self with a professional appearance and demeanor
LIMITATIONS AND DISCLAIMER
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, skills, qualifications, or working conditions associated with this position.
This is a rare opportunity to work for a company that offers autonomy, flexibility, income growth, upward mobility, and work-life balance. Our Client offers very competitively starting wages and benefits to successful candidates who are motivated to become future media leaders. Help them create results for clients and command the bulk of advertising dollars spent in this market across multiple platforms and ensure a great career!
Our Client is proud to be an equal-opportunity employer. They celebrate and support diversity and are committed to creating an inclusive environment for their employees and their communities.
