Product Marketing Manager
San Jose, CA
This role is pivotal in driving the success of our new product. The Product Marketing Manager will be the driving force behind our go-to-market strategy and will play a key role in shaping the product's positioning, messaging, and launch. The ideal candidate will have a deep understanding of the consumer electronics market and consumer trends, technology adoption and omnichannel distribution, a passion for wearable technology, and a proven track record of successful product launches.
- This role is fully onsite in San Jose, CA.
Responsibilities :
Lead the development and execution of the go-to-market strategy, including market research, target audience identification, competitive analysis, and product positioningDevelop compelling product positioning and messaging that resonates with target audiences and differentiates our product from competitorsPlan and execute product launches, including coordinating with cross-functional teams (sales, engineering, PR, etc.) to ensure a successful launch and align strategyDevelop sales enablement materials and tools to equip the sales team with the knowledge and resources they need to effectively sell the product. Develop demo experiences, influencer seeding programs and interactive setups to drive engagementStay abreast of market trends, competitive landscape, and customer needs to inform product strategy and marketing initiativesGather and analyze customer feedback to understand user needs and preferences and to drive product improvements and marketing campaignsQualifications :
Bachelor's Degree in Marketing, Business or a related field (MBA preferred)10 years of experience in GTM, product marketing within the consumer electronics industryDeep understanding of the consumer electronics market and wearable technology trendsProven track record of successful product launchesStrong analytical and problem-solving skillsExcellent communication and interpersonal skillsAbility to work independently and as part of a teamSalary : $175,000 to $200,000
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. "
Salary : $175,000 - $200,000
