What are the responsibilities and job description for the Vice President of Marketing position at Genesis Health Clubs?
This position will be responsible for the development and execution of an integrated marketing and communications strategy as well as advertising and brand awareness campaigns across all product segments.
Duties and Responsibilities :
- Develop and manage brand strategies to build the position of the health clubs in the marketplace.
- Develop and manage all aspects of the creative and content needed to fuel the clubs' marketing efforts, including but not limited to : online marketing and social media marketing, advertising, direct and e-mail marketing, website content, video elements, event marketing, collateral materials, and promotions.
- Drive revenue for all club businesses, including personal training, corporate memberships, kids programming, and special event programming
- Develop relationships with important community organizations and constituencies relative to marketing initiatives, brand strategy / standards, community-wide initiatives.
- Work Closely with the internal marketing department to identity and maximize their skills and establish strategies to drive growth.
- Develop and work within budgets with discipline related to achieving strategic objectives.
- Serve as a member of the clubs' Executive Team and share ownership in driving overall performance of the clubs and development of the long-term vision for success.
- Work with Club Management teams to schedule and implement successful social events in each market, and brainstorm new creative ideas for social engagement
- Manage and oversee marketing staff.
- Drive : Lead strategy, develop and manage overall marketing strategies and campaigns for all clubs.
- Re-Imagine : Successful at creating innovative marketing strategies; get out-front of the competition and trends; rethink the status-quo, is innovative, but rigorous in their analytics.
- Develop : Provide leadership and direction to the team. Identify coaching and mentoring opportunities. Foster and develop a culture of teamwork, employee development, and accountability.
- Passion : Demonstrate an unyielding passion for the guest experience, culture, mission and vision. Lead by example and inspire others to follow.
- Bachelor's Degree in Marketing or equivalent experience
- 7 years of marketing experience
- Previous Ad buying
- Must have strong organizational and multi-tasking abilities
- 5 years leading and managing high-performing teams
- Experience in social media management
Expectations :
Job Requirements :
Genesis Health Clubs
Genesis Health Clubs now has 60 locations! Genesis offers the most well rounded fitness experience in the Midwest. Each location provides cardio and weight training equipment, group fitness classes, personal trainers, yoga, Pilates and much more. Membership opportunities include single, couple, family and corporate. You'll find that our facilities, services and professional staff offer you everything you need to achieve your health and fitness goals.
Each club also provides specialized amenities and services including child care, tanning, basketball courts, steam rooms, tennis courts, Yoga / Pilates studios and more.
For those who would like the guidance and motivation of a fitness expert, Genesis can provide nationally certified personal trainer who can help guide and teach members how to get in shape safely and effectively. Our personal trainers genuinely care and work to help members succeed. Because our members are one of a kind, their exercise plan should be too.
Genesis offers a wide-range of classes including step aerobics, Zumba, cycling, to muscular strength and Group Power to kick boxing and mind-body offerings like Pilates and yoga.
Genesis Health Clubs also operates many other brands in the fitness and family entertainment spaces including Trampoline Parks, Water Parks, Ice Skating Facilities, Meal Prep Services, Baseball Tournament Facilities, and much more.
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