What are the responsibilities and job description for the Graphic Designer position at Genesis Products?
Graphic Designer
We are seeking a skilled, creative graphic designer to join the Marketing Team at Genesis Products. In this role, you’ll be part of our in-house creative team, producing strategic and engaging internal & external collateral across industries. In addition, the ideal candidate will be able to support work in other mediums, including photography, video, and social media.
The graphic designer is at the heart of engaging our target audiences through relevant content that lives across various platforms – print, experiential and digital. This is a unique opportunity to join a growing team of experienced creatives that value each other’s talents and perspectives while working together for the best possible outcomes.
As a Graphic Designer you will be responsible for:
- Conceptual Design: Develop innovative and visually compelling design concepts across various mediums (print, digital, social media) aligned with brand guidelines and project objectives.
- Design Execution: Produce high-quality design assets including logos, brochures, graphics, social media visuals, packaging design, and more.
- Visual Communication: Strong understanding of layout, typography, color theory, visual hierarchy, and composition.
- Project Management: Independently manage multiple design projects from start to finish, including timelines and customer expectations.
- Brand Consistency: Ensure all design deliverables adhere to established brand identity and guidelines, maintaining visual consistency across platforms.
- Cross-Team Collaboration: Participate in meetings and trainings to understand the needs and project objectives of our product, sales, and HR teams.
- Customer Engagement: Support engagement goals for events and tradeshows through compelling design pre, during and post-show.
