Demo

Product Marketing Intern

Genesys
Carolina, NC Intern
POSTED ON 4/26/2025
AVAILABLE BEFORE 5/25/2025
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

We are seeking a strategic and highly motivated Product Marketing Intern to support our Product Marketing team in driving market intelligence, sales enablement, and go-to-market (GTM) execution. This role is designed for an individual passionate about translating complex product innovations into compelling market narratives, supporting competitive positioning, and ensuring that sales and marketing teams are equipped with the insights and materials they need to win in the market.

As a Product Marketing Intern, you will play a key role in tracking the product roadmap, ensuring messaging consistency, conducting competitive and market research, and supporting strategic go-to-market initiatives. This is an opportunity to gain hands-on experience in B2B technology marketing, work cross-functionally with product, sales, and marketing teams, and develop a strong foundation in strategic product marketing.

Responsibilities

  • Assist the Product Marketing team in creating and refining pitch decks and GTM decks to equip sales teams with compelling narratives that communicate product value
  • Support roadmap tracking efforts, ensuring that key product updates and launches are communicated effectively to internal teams
  • Conduct competitive audits, tracking key competitors, their positioning, and differentiators, and synthesizing market trends into actionable insights
  • Help maintain and standardize product messaging and value propositions, ensuring consistency across sales, marketing, and product communication channels
  • Assist in refining and maintaining buyer and user personas, ensuring they are backed by data and reflect the evolving needs of our target audience
  • Provide assistance in analyst relations efforts, including gathering materials and insights to strengthen positioning in market research reports
  • Collaborate with Sales, Product, and Marketing teams to ensure alignment on go to market
  • Track and measure the impact of product marketing initiatives, contributing insights for continuous improvement and strategic decision-making
  • Provide general support to the Product Marketing team as needed

Qualifications

  • Currently pursuing a degree in Marketing, Business, Communications, Software Engineering, or a related field
  • Strong strategic thinking skills with the ability to analyze competitive landscapes and market trends
  • Excellent storytelling and communication skills, with an ability to craft compelling product narratives
  • Understanding of go-to-market strategies and the role of product marketing in revenue growth
  • Familiarity with sales enablement and B2B buyer journeys
  • Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)
  • Ability to work independently and collaboratively, managing multiple tasks in a fast-paced environment
  • A strong curiosity for technology, competitive strategy, and product positioning

What we offer:

  • Strategic, hands-on experience in product marketing, competitive positioning, and GTM execution
  • Cross-functional exposure to Product Management, Sales, and Marketing teams
  • Mentorship and professional development from experienced Product Marketing professionals
  • Flexible work schedules, including remote work opportunities
  • The opportunity to contribute to real-world projects with tangible business impact
  • Paid Internship (varies on skill level and school year)

If you’re passionate about product marketing, technology, and market strategy, and eager to gain real-world experience, we’d love to hear from you!

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$0.00 - $0.00

Benefits:

  • Medical, Dental, and Vision Insurance.
  • Telehealth coverage
  • Flexible work schedules and work from home opportunities
  • Development and career growth opportunities
  • Open Time Off in addition to 10 paid holidays
  • 401(k) matching program
  • Adoption Assistance
  • Fertility treatments

More details about our company benefits can be found at the following link: https://mygenesysbenefits.com

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to HR@genesys.com. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

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