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Director of Product Marketing #2586

Genius Road, LLC
Austin, TX Full Time
POSTED ON 2/26/2025
AVAILABLE BEFORE 5/13/2025

Director of Product Marketing

Location :   Austin, Texas – Hybrid

Permanent Position

Our client, a trailblazer in an industry ripe for disruption, is leading the charge as one of the newest players in the market. By skillfully combining cutting-edge technology with operational efficiency, they have swiftly positioned themselves as a market leader. Their flagship product is experiencing rapid growth. In this pivotal role, you will be instrumental in shaping the go-to-market strategy, positioning, and messaging for a portfolio of products. Your contributions will be pivotal in determining how to introduce innovative solutions to the market and effectively communicate value to customers.

Qualifications / Requirements :

  • Over 5 years of experience in product marketing or similar roles, ideally within B2B sectors.
  • Proven ability to successfully introduce products to the market and drive impactful go-to-market strategies.
  • Skilled in extracting and applying customer insights to create clear and persuasive messaging.
  • Strong communicator and storyteller, adept at developing narratives that resonate with diverse audiences.
  • Experienced in conducting market research and competitive analysis to guide product positioning.
  • Collaborative, proactive, and highly organized with excellent project management capabilities, ensuring deadlines are met.
  • Independent and strategic with a strong sense of ownership, thriving in fast-paced, high-growth environments.

Duties / Responsibilities :

  • Create and implement detailed go-to-market plans for new product introductions, ensuring optimal positioning, messaging, and user adoption.
  • Collaborate with product, sales, and customer success teams to gather customer insights and refine messaging across diverse platforms.
  • Produce persuasive content, such as sales tools, product videos, case studies, and website copy, to effectively showcase product advantages and foster engagement.
  • Perform market research and analyze competitors to uncover emerging trends, identify opportunities, and address potential market challenges.
  • Work closely with the design team to craft visually engaging assets that support product messaging and maintain brand integrity.
  • Establish and monitor key performance indicators (KPIs) for product launches, conducting post-launch reviews to assess success and guide future strategies.
  • Partner with the sales team and channel partners to provide ongoing training and resources, ensuring they have the knowledge and tools to drive product adoption and increase revenue.
  • This is an exciting opportunity to play a central role in the expansion of a rapidly growing company in the insurance space, where your expertise will directly contribute to shaping the future of the business.

    Genius Road, LLC is proud to be a Certified Women’s Business Enterprise, an Equal Opportunity Employer and values diversity. All employment is decided on the basis of qualifications, merit and business need.

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