What are the responsibilities and job description for the Strategy Director - Brand position at Gensler?
Your Role
Skilled at both thinking with strategic purpose and envisioning – you are able to be both logical and creative. You are an influential collaborator – able to articulate ideas well, creatively problem solve, write persuasively, and above all, possess the ability to thoughtfully organize around, make sense of, and deliver on concepts that further the client’s unique business goals. You have a keen interest in emerging trends and innovations, as well as the interrelationship between communities and culture. As part of this role, you will help lead project management requirements to deliver exceptional work to our clients including navigating their needs and translating that back to our teams for successful project delivery.
What You Will Do
Skilled at both thinking with strategic purpose and envisioning – you are able to be both logical and creative. You are an influential collaborator – able to articulate ideas well, creatively problem solve, write persuasively, and above all, possess the ability to thoughtfully organize around, make sense of, and deliver on concepts that further the client’s unique business goals. You have a keen interest in emerging trends and innovations, as well as the interrelationship between communities and culture. As part of this role, you will help lead project management requirements to deliver exceptional work to our clients including navigating their needs and translating that back to our teams for successful project delivery.
What You Will Do
- Delve into topic areas and explore market research to find meaningful, actionable, target insights
- Conduct qualitative research relating to audience perceptions, communities, culture and places
- Collaborate with design leaders on converting insights into breakout strategies to form the foundation leading design approach
- Join in the development of a wide range of presentations, including playing an integral role in the organization and articulation of key findings, big ideas, and novel brand integrations
- Prepare for and participate in site visits, kick-off meetings, client presentations and other externally-facing sessions
- Contribute to the development / writing of compelling, persuasive, credible messaging – from initial storytelling to content to collateral to final case studies
- Help bring holistic brand experiences to life through thoughtful and creative ideation, and a realistic understanding of resource requirements
- Juggle and prioritizing multiple projects and responsibilities
- Develop workplans, budgets, scopes and schedules to establish the approach for clients engagement.
- Engage in staffing and operational discussions at the studio level to ensure long term business performance and day to day operations are successful
- Lead conversations with client on behalf of Gensler as the point of contact for brand and strategy oriented work.
Your Qualifications
- Bachelor’s degree in a marketing, communications, anthropology or other strategy-related field
- 10 years experience related to crafting brand strategy brand narratives
- 5 years managing projects, developing proposals and engaging clients in new opportunity discussions
- Experience drawing insights from qualitative and quantitative research and ability to clearly communicate your ideas
- Creative problem-solving, ideation and brainstorming techniques and skills
- Strong copywriting talent and/or storytelling and written communication skills
- Entrepreneurially minded – the ability to balance the process and operating model of Gensler and our clients, with an unquenchable desire to re-invent
- Self-starter with a strong work ethic who can toggle between independent projects and collaborations easily in a fast-paced environment
- Relentless curiosity matched by thoroughness and attention to detail
- Availability to travel if necessary
Life At Gensler
At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-being Awareness Week,” our offices reflect our people’s diverse interests.
We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.
As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.
**The base salary will be estimated between $150,000 - $170,000 plus bonuses and benefits and contingent on relevant experience. To learn more about our compensation philosophy and full benefits offerings, please visit
Great People, Great Rewards | Gensler
