What are the responsibilities and job description for the Genuine Parts Company is hiring: Social Media Marketing Intern in Atlanta position at Genuine Parts Company?
Social Media Marketing Intern
Job Summary
Are you ready to spend your summer as a part of something special? Imagine being with a company whose reputation for excellence paves the way for endless success. At Genuine Parts Company (GPC), people build long-lasting, highly satisfying careers and make a real difference in the community. Our 11- week summer internship program will be in person in Atlanta and run from May 19 - August 1, 2025.
As a Social Media Marketing Intern, you will assist in managing and growing our NAPA brand's social media channels. The ideal candidate has experience working with brand social media accounts, analyzing performance metrics, and generating reports to inform strategy. You will also contribute to creative content ideas that focus on B2B communications, align with our brand voice, and engage our audience. If you're passionate about social media trends, analytics, and creating impactful content, we'd love to meet you!
Responsibilities
- Support in managing and scheduling posts across social media channels (Facebook, Instagram, LinkedIn, Tik Tok, X, YouTube).
- Monitor and analyze social media analytics, providing insights and regular performance reports. Reports should include Follower Growth, Engagements, Creative Performance, Insights on Content Strategy, and Performance Metrics.
- Work alongside internal teams to brainstorm and pitch creative content ideas to increase engagement and brand awareness.
- Research and stay up to date with social media trends and platform updates.
- Actively oversee and engage with our NAPA community on social by assisting with community engagement. This includes daily monitoring of comments, messages, and mentions, both reactively and proactively and responding in a timely manner.
- Assist in identifying influencer partners that can help grow brand awareness.
Qualifications
Preferred Qualifications
Leadership Skills
Physical Demands / Working Environment
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
