What are the responsibilities and job description for the Social Media Manager - Newark, NJ position at Genuine Search Group?
Overview:
Our client is seeking a creative and results-driven Social Media Manager to grow their digital presence and drive sales for a new consumer kitchen electronics brand in the fitness/wellness space. Reporting to the Marketing Lead, you'll develop and execute organic and paid social strategies across Instagram, Facebook, TikTok, and YouTube, while managing collaborations with brands. This role is on-site Monday-Thursday in Newark, New Jersey.
Key Responsibilities:
- Strategy & Community Growth: Develop and execute social media plans aligned with brand goals. Build and engage the brand's social community.
- Content Creation & Management: Plan and oversee daily social calendars. Create compelling video/static content and coordinate shoots.
- Paid Media & Optimization: Manage boosted posts, test growth strategies, and track performance metrics.
- Analytics & Trend Monitoring: Analyze campaign performance, track social trends, and optimize strategy based on insights.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- 3 years in social media marketing, with a strong portfolio in content creation.
- Expertise in crafting video and static content across Facebook, Instagram, TikTok, and YouTube.
- Proficiency in social media tools (e.g., Sprout, Hootsuite), design software (Illustrator, Photoshop), and social listening platforms (e.g., Meltwater).
- Passion for fitness—strength training preferred (an extra bonus if you've done social media management on a fitness brand).
- Strong project management and communication skills.
Salary : $85,000 - $115,000
