What are the responsibilities and job description for the Event Marketing Specialist position at GEOR Global Recruitment?
We are hiring for an Educational Marketing Specialist in Santa Clara for a growing international AI company specializing in consumer laser tools that empower creativity.
Job Responsibilities:
1. Be responsible for the overall planning of offline marketing activities, ensuring that the
activity plans are attractive and feasible and can effectively achieve marketing goals.
2. Coordinate internal and external resources to promote the smooth implementation of offline marketing activities. Communicate and negotiate with suppliers to ensure that the materials, equipment, venues and other items required for the activities are available on time, and ensure that the quality and cost are controlled within the budget.
3. Organize and manage the activity site, supervise the implementation of the activity process, and promptly solve various problems that arise on site to ensure that the activity can be carried out in an orderly manner according to the plan and provide a good experience for the participants.
4. Conduct a comprehensive evaluation of the activity effect, collect and analyze relevant data to provide reference basis and lessons for the optimization of subsequent activities.
5. Be responsible for establishing and maintaining good cooperative relationships with various PR media, timely understand the media dynamics and needs, actively expand media resources, and enhance the company's influence and exposure in the media field.
Qualifications:
1. Had about 2 years of work experience in marketing or public relations media. Those with successful cases of offline marketing activity planning and implementation and good media relationship resources are preferred.
2. Possess excellent planning ability and innovative thinking, as well as good logical thinking ability, communication and cooperation ability, and project management ability.
3. Recognize the company's brand and culture and have enthusiasm for work.