What are the responsibilities and job description for the In-store Sales Manager position at GEOR Global Recruitment?
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I. Position Overview
We are looking for a dynamic and innovative Instore Sales Manager to join our sales team in the United States. As a core member of the Instore sales team, you will be mainly responsible for sales work in physical stores. Meanwhile, you will actively explore non - traditional sales channels. Through innovative sales strategies and methods, you will enhance the market share and brand influence of products at the retail terminal and establish long - term, stable and win - win cooperative relationships with retailers.
II. Main Responsibilities
(I) Instore Sales Execution
1，In - store Display and Merchandising Optimization: Be responsible for the planning and implementation of product display in physical stores within your area. Ensure that the product placement conforms to the brand image and is easy for customers to discover and purchase. Regularly adjust the display layout according to sales data and market feedback to improve the product display effect and promote sales growth. For example, during sales peak seasons such as holidays, design and implement attractive themed displays to increase product exposure.
2，Customer Interaction and Sales Conversion: Actively interact with in - store customers, deeply understand their needs, and provide professional product consultations and solutions. Use excellent sales skills to convert customer needs into actual purchase behaviors, increase the average transaction value and customer satisfaction. Through high - quality services, build customer loyalty and encourage customers to make repeat purchases and spread positive word - of - mouth.
3，Sales Data Tracking and Analysis: Daily track in - store sales data, including key indicators such as sales volume, sales amount, and average customer spending. Analyze the data trends, identify problems and opportunities in the sales process, and report to the superior in a timely manner. Based on the data analysis results, formulate targeted improvement measures, such as adjusting promotion strategies and optimizing product portfolios, to continuously improve sales performance.
(II) Non - traditional Channel Development
4，Explore Emerging Retail Models: Pay attention to industry trends and market dynamics, and tap potential non - traditional retail channels. For example, cooperate with local popular pop - up stores to hold limited - time sales activities; or establish cooperative relationships with special independent retailers and boutiques to expand the product sales scope. For instance, if a retail opportunity is found in the shared office space of an emerging community, cooperate with the space operator to set up a product display area to achieve product sales.
5, Cross - border Cooperation and Innovative Sales Activities: Actively seek cross - border cooperation opportunities with brands and institutions in other industries and carry out innovative sales activities. For example, cooperate with a local well - known art studio to hold art - themed product experience activities to attract the target customer group, enhance brand awareness and product sales. By integrating the resources of both parties, create a unique consumer experience and break the limitations of the traditional sales model.
(III) Retailer Relationship Management
6, Retailer Communication and Cooperation: Maintain close and good communication with cooperative retailers. Regularly visit retailer stores to understand their needs and feedback. Assist retailers in solving problems encountered in the sales process, provide necessary training and support, and ensure that the retailer team can proficiently master product knowledge and sales skills to jointly promote product sales.
7,Sales Target Setting and Achievement: Jointly set sales targets and plans with retailers and adjust them in a timely manner according to market changes. Through organizing promotional activities, providing sales incentives, etc., motivate retailers to actively promote and sell our products to ensure that both parties jointly complete the established sales tasks. At the same time, collect market feedback and competitive information from retailers to provide references for the company's product research and development and market strategy formulation.
III. Qualification Requirements
8, Bachelor's degree or above, regardless of industry. At least 3 years of sales work experience, with preference given to those with instore sales experience. Familiarity with the US retail market and having certain understanding and exploration experience of non - traditional sales channels will be more advantageous.
9, Possess excellent sales skills and communication skills, and be able to effectively communicate with customers and partners from different backgrounds.
10, Have strong market insight and innovative thinking, be able to keenly capture market changes and emerging sales opportunities, and propose innovative sales plans.
11, Have good team cooperation spirit and organizational coordination ability, and be able to closely cooperate with cross - departmental teams to jointly achieve sales targets.
12, Be passionate about sales work, have a strong sense of responsibility and self - motivation, and possess good professional ethics and business integrity.