What are the responsibilities and job description for the Director, Performance Marketing position at George Patton Assoc Inc?
Join Our Team as Director of Performance Marketing!
Are you a strategic, data-driven leader with a passion for scaling paid media programs, optimizing ROI, and driving customer acquisition? Do you thrive in fast-paced environments where bold ideas and analytical insights power growth? If so, we want you to lead our performance marketing efforts!
As our Director of Performance Marketing, you will set the vision and strategy for our paid media initiatives, overseeing execution and optimization to maximize impact. You’ll lead a high-performing team, collaborate cross-functionally, and drive innovation in our performance marketing approach.
What You’ll Do:
Develop & Execute Strategy – Set the roadmap for our performance marketing efforts, leveraging data-driven insights to scale acquisition and revenue growth.
Optimize for Impact – Own paid media performance across platforms (Google, Meta, LinkedIn, and more), ensuring efficiency and ROI at scale.
Lead & Inspire – Manage and mentor a team of performance marketers, fostering a results-oriented, data-driven culture.
Drive Innovation – Identify new opportunities, test cutting-edge approaches, and continuously refine strategies to stay ahead of the competition.
Collaborate Across Teams – Partner with Data Analytics, Product Marketing, Design, and external vendors to maximize campaign effectiveness.
Own the Numbers – Provide in-depth analysis, forecasting, and reporting on campaign performance, customer acquisition costs, and lifetime value.
Your Skill Set:
✔ Proven expertise in performance marketing, with deep knowledge of paid media strategy, execution, and optimization.
✔ Strong analytical acumen, with the ability to translate complex data into actionable strategies (experience with GA4, Power BI, SQL, or similar is a plus).
✔ Leadership experience, with a track record of building and mentoring high-performing teams.
✔ A bias for action, with a hands-on approach to both strategy and execution.
✔ Experience managing multi-million-dollar media budgets and driving measurable business impact.
What We’re Looking For:
Education: Bachelor’s degree in business, economics, analytics, or a related field.
Experience: 10 years in growth or performance marketing (preferably e-commerce), with at least 3 years in a leadership role.
Proven Results: A track record of driving customer acquisition, revenue growth, and ROI through paid media.
Why Join Us?
We’re a forward-thinking, results-driven team that values creativity, data, and innovation. Here, you’ll have the opportunity to make a real impact, lead a growing team, and drive meaningful results.
If you’re ready to take the reins and shape the future of our performance marketing, we want to hear from you. Apply today and let’s make an impact together!
