Marketing Operations Specialist

Job Description

Job Description

Why J.McLaughlin?

J.McLaughlin was founded in 1977 by brothers Kevin and Jay McLaughlin with a mission to create an American Sportswear brand that offered two key components : classic clothing with current relevance and a retail environment that has a neighborhood feel. The J.McLaughlin brand has always been more about style than fashion : straightforward, unpretentious, and devoid of the superfluous. Our clothing is rooted in the tradition of sport, work, and play. With over 170 retail locations, each store is entirely unique, attentively designed to reflect the town's color, character, and architecture. This attention to detail extends to exemplary customer service and local philanthropic engagement.

Overview

Our “Culture of Kindness” creates an environment with respect, politeness, consideration, and empathy that creates a family like atmosphere and focuses on giving back to the community. The company has an entrepreneurial spirit which fosters great experience and career opportunities, complemented with our great incentive benefits programs. We are a growing company with a focus on our culture of kindness, cultivating an exceptional atmosphere in which to work and shop.

The Marketing Operations Specialist will work collaboratively across marketing and key functions to help drive the acceleration of the brand and accomplish company goals. Reporting into the Director of Marketing Operations and working closely with the Chief Marketing Officer, this role is responsible for marketing strategy, planning and operations.

A strategic, analytical thinker and results-oriented self-starter, this person will help to own the monthly marketing brief process and final plans shared with internal and external partners. They will work cross functionally to ensure marketing plans align with key focus areas and growth opportunities to drive the business.

The person will also help with top management requests and day to day business needs including marketing recaps, budget analysis and promotion planning. This person will help to increase operational efficiencies to streamline communication and processes.

This role is primarily based out of our Greenpoint, Brooklyn office.

About the role

Essential Functions :

• Assist in building and managing monthly marketing strategy / brief to support key business goals and initiatives across women’s, men’s and accessories / footwear. Ensure product focus areas, key moments, collaborations and seasonal messaging are translated into final plans.
• Leverage organizational and project management skills to implement streamlined communication and operational efficiencies.
• Support top management requests. Examples include monthly marketing meeting prep, town hall slides, board of directors slides, budget analysis, agendas and recaps.
• Help to own overall marketing plans for collaborations and key initiatives including successful execution at strategic and tactical levels with clear communication to stakeholders.
• Use analytical skills to assist with budget planning, monitoring and monthly analyses to identify areas of optimization.
• Own annual operations calendar and vendor agreement tracker monitoring. Leverage Sharepoint site for marketing document organization.
• Coordinate with counterparts on promotional strategies and marketing messaging.
• Develop innovative ideas and concepts that set JMcL apart in the marketplace to help build brand awareness among target and prospective customer audiences.
• Partner and collaborate across Ecommerce, Retail Marketing, Design, Merchandising and IT to execute all initiatives.
• Track and report competitor activity and relevant industry trends, events and opportunities to appropriate teams each month.
• Act as a brand ambassador and attend industry or appropriate store and corporate events in key markets.
• Other related duties as assigned.

What we are looking for

Skills & Requirements :

Equal Opportunity

J.McLaughlin is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.