Strategic Customer and Partner Marketing-Sr. Manager

Overview

We are seeking a highly skilled and experienced Sr. Marketing Manager with expertise in driving partner-led-growth and sales by developing and executing go-to-market strategies to drive consumer adoption of Western and Southern and Gerber Life products. You will work closely with the decision science team, marketing, marketing operations, legal, IT, and contact center to develop plans to drive customer success. To be successful in this role, you must have exceptional communication and presentation skills, be comfortable working in a fast-paced, high-energy environment, and have a passion for partner led growth with a focus on customer win. You must have experience working in cross- sell, up-sell, and creating internal and external partnerships using customer insights, segmentation, and dashboards.

You must have a minimum of 7 years of experience in partner marketing or co-marketing, and/or a B.A. in Marketing or a related field. You will have the opportunity to work with a talented, team and have a real impact on Gerber Life DTC marketing team success. If you have the necessary qualifications and you're excited to contribute to this mission, we would love to hear from you.

The position will collaborate with Leadership to develop strategies, tactics and initiatives to help W&S and Gerber Life to successfully grow its sales in an economically viable manner. While promoting efficient growth, the person will oversee the allocation of the Marketing budget across a variety of products, campaigns and audiences. Key metrics include: DTC led contact center cross-sell; bottom of the funnel metrics such as Incremental Applications, Issues, Incremental Policies, Issue Rates, Conversion Rates, Retention Rates, Premium, Life Time Revenue, and Return on Ad spend. The person must love numbers.

What you will do

• This person is responsible to start with customer insights and identifying solutions to cross-sell to customers within the Western and Southern Companies and Gerber Life
• This person is also responsible to identify external company partnerships to offer end-to-end customer solutions and create a co-marketing experience for our customers with a strong value proposition
• This involves creating internal partnerships (80%) and external deals (20%)
• This person is responsible for going under the hood of data in close partnership with data and analytics teams to identify customer solution opportunities based on consumer needs (jobs to be done)
• Develop A/B Testing strategy to measure the incrementality of any Partner Marketing Tactic implemented
• Partner with Legal and IT to execute on Partner and co-marketing strategies
• Co-lead the execution with Marketing and Contact center using decision science, data, and martech team close to you
• Create and Analyze marketing campaigns across multiple channels, including digital, traditional, social media, contact center, and offline, to evaluate their effectiveness and identify areas for improvement
• Conduct in-depth audience analysis with decision science team to understand customer behavior, preferences, and trends, and provide actionable insights to enhance targeting and segmentation strategies
• Collaborate with cross-functional teams, including marketing, data science, and business intelligence, to ensure alignment on analytics objectives and strategies
• Partner with decision science team on key performance indicators (KPIs) and dashboards to monitor marketing effectiveness and communicate insights to stakeholders
• Stay up-to-date with industry and consumer trends, bringing innovative ideas and best practices to the team
• Performs other duties as assigned
• Complies with all policies and standards

Qualifications

• Bachelor's Degree Marketing or related field. (Required)
• Master's Degree MBA (Preferred)
• 7-9 years Proven experience working in marketing or a similar role, preferably in a fast-paced, data-driven environment. (Require
• 1-3 years Experience within Insurance or Financial Services industry or within Marketing (Required)
• Strong expertise in using marketing data sets or reports and dashboards and customer segmentation, and customer lifetime behavior analysis
• Proficiency in Microsoft suite and Tableau/Power BI, demonstrated experience working with marketing analytics platforms, web analytics tools, and data visualization too
• Solid understanding of digital marketing channels, contact center efficiency, attribution models, and audience measurement methodologies
• Strong analytical skills with the ability to work with cross-functional teams and derive actionable insight
• Excellent communication and presentation skills, with the ability to effectively convey complex insights to non-technical stakeholder
• Strong problem-solving abilities and attention to details
• Ability to work both independently and collaboratively in a cross-functional team environment
• A passion for staying ahead of industry trends and leveraging new technologies and methodologies to drive marketing success
• Advanced Excel skills
• Intermediate/advanced PowerPoint skills
• Strong quantitative and communication skills
• Proficient in data visualization platforms such as Power BI, Tableau, etc.

Work Setting/Position Demands

• Works in an office setting and remains in a stationary position for long periods of time while working at a desk, on a computer or with other standard office equipment, or while in meetings
• Requires the ability to verbally communicate and exchange accurate information to customers and associates on a regular basis
• Requires visual acuity to read and interpret a variety of correspondence, procedures, reports and forms via paper and electronic documents, visual inspection involving small defects; small parts, and/or operation of machinery (including inspection); using measurement devices continuously. Visual acuity is required to determine accuracy, neatness, and thoroughness of work assignments
• Requires the ability to prepare written correspondence, reports and forms using prescribed formats and conforming to rules of punctuation, grammar, diction, and style on a regular basis
• Requires the ability to apply principles of logical thinking to define problems, collect data, establish facts, and draw valid conclusion
• Performs substantial movement of wrists, hands, and fingers for continuous computer wo
• Extended hours required during peak workloads or special projects/events

Travel Requirements

• Some travel required