What are the responsibilities and job description for the Director of Marketing & Communications position at German International School Portland?
GIS seeks a dynamic and strategic Director of Marketing & Communications to develop and execute a comprehensive marketing and communication strategy that enhances the school’s reputation, increases enrollment, and strengthens community engagement. The ideal candidate will be a creative storyteller, brand strategist, and data-driven marketer who can effectively communicate the school’s mission, values, and programs to internal and external audiences. This is a 0.8 FTE position with a salary range of $65,000-$70,000.
Key Responsibilities:
- Marketing and Branding- Develop and implement a strategic marketing plan to drive enrollment and retention.
- Communications & Public Relations: Develop and execute a comprehensive communications plan, ensuring clear, consistent messaging across all channels.
- Digital & Social Media Management:Track digital marketing performance metrics and implement improvements as needed.
- Event Promotion & Community Engagement: Develop marketing strategies to support school events, open houses, and fundraising initiatives.
Qualifications & Skills:
- Bachelor’s degree in marketing, communications, public relations, or a related field.
- 3 years of experience in marketing, preferably in an educational or nonprofit setting.
- Exceptional writing, editing, and storytelling skills.
- Strong knowledge of digital marketing, SEO, social media management, and website maintenance.
- Experience using marketing analytics to measure and improve effectiveness.
- Proficiency with design and content creation tools
- Ability to work collaboratively and effectively with faculty, staff, parents, and external partners.
- Passion for education and an understanding of independent school culture.
- This position does not offer visa sponsorship.
To Apply: Interested candidates should submit a resume, cover letter, and portfolio of marketing materials (if available) to karen.lin@gspdx.org.
Salary : $65,000 - $70,000