What are the responsibilities and job description for the Senior Account Manager - Brand Influencer Marketing position at Get Engaged?
Senior Account Managers are responsible for overseeing multiple influencer marketing campaigns, managing client communications, and leading a team of account managers and associates. This role includes developing strategic influencer partnerships, ensuring seamless campaign execution, analyzing performance metrics, and providing high-level recommendations to drive client success. Senior Account Managers play a key role in scaling the Brand Influencer Marketing team and optimizing processes to meet agency and client objectives.
Responsibilities
Oversee influencer marketing campaigns from strategy to execution.Manage high-level client communications and ensure alignment on campaign goals.Lead a team of account managers and associates, providing guidance and support.Oversee influencer sourcing, negotiation, and contract management, ensuring appropriate rates and compelling content.Manage campaign budgets, track performance, and optimize strategies to maximize results.Oversee reporting efforts, analyzing key performance metrics to provide strategic recommendations.Assist in new business efforts (represent brand influencer team on kick-off calls, assist with custom proposals, manage client communication, etc.).Work cross-departmentally with social media, creative, and content teams to implement marketing campaigns and activations.Stay up-to-date on influencer marketing trends, platform updates, and emerging technologies to keep clients ahead of the curve.Preferred QualificationsProven experience in influencer marketing, digital marketing, or talent relations.1 years of management experience.3 years of client-facing communication experience.Proficient in influencer marketing platforms and contract negotiations.Hands-on experience with campaign analytics and KPI tracking to develop actionable insights.Highly organized, detail-oriented, and deadline-driven, with the ability to prioritize tasks effectively.Strong knowledge of all major social platforms, including Instagram, TikTok, YouTube, and emerging channels.
Job Type : Full-Time
Education :
Bachelor's (preferred) or equivalent experience required.
