B2B Growth Marketing Director

Job Overview

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We are in search of a dynamic and strategic B2B Growth Marketing Lead to spearhead and enhance our B2B initiatives. This pivotal role will encompass driving demand generation, sales enablement, account-based marketing (ABM), and provider marketing efforts as we broaden our B2B business outreach. You will collaborate with an ambitious team dedicated to forging partnerships with health systems, Veterans Affairs (VA), provider directories, payors, and vital digital health partners. As an influential member of the team, you will be responsible for creating and implementing multi-channel campaigns aimed at generating qualified leads, engaging enterprise partners, and driving revenue growth.

Key Responsibilities

• Develop and execute the B2B Marketing Roadmap, prioritizing high-impact campaigns aligned with strategic objectives focused on sales enablement, demand generation, and ABM.
• Design and implement a demand generation strategy that targets health systems and other key partners to enhance lead quality and revenue.
• Craft tailored messaging that resonates with key decision-makers, including health plan executives, physicians, providers, and VA administrators, to effectively communicate our unique value proposition.
• Produce persuasive sales enablement materials such as pitch decks, case studies, white papers, and thought leadership content to empower the sales team in relationship-building and deal closure.
• Execute targeted ABM campaigns for strategic partners, optimizing engagement and conversion rates.
• Organize and manage webinars, conferences, and in-person events that connect with key partners and elevate brand visibility at industry-leading gatherings.
• Monitor, assess, and analyze campaign performance, offering insights and recommendations to enhance key performance indicators (KPIs) such as lead volume, conversion rates, and return on investment (ROI).
• Develop marketing initiatives aimed at engaging therapists and psychiatrists, increasing the adoption of our premier membership, and working in collaboration with provider teams to enhance recruitment and activation efforts.
• Collaborate cross-functionally with the Enterprise team and Product Marketing to ensure alignment on strategy and execution.

Required Skills

Qualifications

Career Growth Opportunities

This role begins as an individual contributor position, with opportunities to build and lead a team, including the expectation of 1-2 direct reports within the first six months. We prioritize mentorship and professional development to facilitate your growth within our organization.

Company Culture and Values

We nurture a collaborative and fast-paced working environment, encouraging innovative thinking and valuing individual contributions. Our focus on building strong partnerships and achieving results cultivates a team atmosphere that thrives on ambitious goals.

Compensation And Benefits

The anticipated salary for this role ranges from $132,000 to $165,000 annually. We offer a comprehensive benefits package, which includes :

Equal Opportunity Employer

We are proud to be an equal opportunity employer and welcome applicants from all backgrounds. We do not discriminate based on race, gender, disability, religion, or any other protected status under applicable laws.

Employment Type : Full-Time

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Salary : $132,000 - $165,000