Creative Director - Brand Voice and Content Strategy

Job Overview

We are seeking a dynamic and experienced Copy Director to elevate and define our brand's narrative across various platforms. In this pivotal role, you will be responsible for creating compelling, engaging, and transformative messaging that reflects our mission, values, and premium market positioning. Your creativity will breathe life into marketing initiatives, product descriptions, social media outreach, website content, and email communications, effectively inspiring and motivating action.

Key Responsibilities

• Lead the definition and evolution of our brand voice to ensure consistency across all communication channels.
• Manage and mentor the creative copywriting team, guiding in-house writers and freelance contributors to produce high-quality content.
• Develop strategic product naming and positioning to align with brand identity and market trends.
• Formulate and execute a comprehensive content strategy that aligns with business goals.
• Create and refine high-quality copy for marketing campaigns, product launches, digital advertisements, websites, social media, email communications, and packaging.
• Collaborate with cross-functional teams including Marketing, Product Development, and eCommerce to ensure messaging aligns with broader business strategies.
• Oversee editorial reviews to ensure content accuracy, clarity, and brand consistency.
• Partner with Marketing and eCommerce teams to test and optimize messaging for better engagement and conversion rates.
• Stay current on industry trends and audience insights to continually enhance brand messaging.
  
  

Required Skills

• Extensive expertise in establishing and maintaining a distinctive brand voice across diverse channels.
• A robust portfolio that showcases proficiency in both short-form and long-form copywriting across digital, print, and social media platforms.
• Exceptional writing, editing, and proofreading abilities with a keen eye for detail.
• Experience in product naming and positioning within a consumer brand context.
• Excellent communication and teamwork skills, demonstrating the ability to work effectively across departments.
• Proven ability to manage multiple projects efficiently in a high-pressure environment.
• Familiarity with the wellness, lifestyle, beauty, or consumer brand sectors is advantageous.
• A strong passion for the industry, equipped with a deep understanding of how to convey brand values effectively.
  
  

Qualifications

• A minimum of 10 years of professional copywriting experience, with at least 5 years in a leadership capacity.
• Demonstrated experience in managing and nurturing a team of writers and freelancers.
  
  

Career Growth Opportunities

This role presents the chance to lead a creative team while managing diverse projects that contribute to developing a unique brand voice. Your contributions will drive both personal and professional growth within a dynamic and fast-paced environment.

Company Culture And Values

We pride ourselves on fostering a vibrant and inclusive workplace that champions diversity, equity, and inclusion. We provide equal employment opportunities to all individuals, ensuring a welcoming environment for everyone.

Networking And Professional Opportunities

Joining our team will open doors to extensive networking opportunities within the industry, enabling you to connect and collaborate with leading professionals, thereby enhancing your career trajectory.

Compensation And Benefits

• Comprehensive health, dental, and vision insurance.
• Flexible vacation policy.
• 401(k) retirement plan.
• Pre-tax commuter benefits & flexible spending accounts.
• Paid parental leave.
• Employer-paid short-term disability.
• Employee discounts and complimentary in-office meals.
• Voluntary benefits such as long-term disability and supplemental life insurance.
• A supportive and inclusive company culture.
• The opportunity to make a substantial impact in the wellness and nutrition sector.
  
  

If you are a creative leader with a passion for storytelling and brand development, we invite you to connect with us!

Employment Type: Full-Time