Manager of Demand Generation Strategies

Job Overview

We are in search of a dynamic Demand Generation Manager who possesses a strategic mindset and is driven by a passion for fostering growth and making a meaningful impact. In this pivotal role, you will lead a dedicated team to develop and implement innovative strategies aimed at enhancing our sales pipeline, elevating brand visibility, and solidifying our market presence. This hybrid position is located in the vibrant Salt Lake City, UT area and offers a collaborative and fast-paced work environment.

Key Responsibilities

• Lead, mentor, and support a focused team of Business Development Representatives (BDRs) to achieve ambitious lead generation and demonstration targets.
• Provide essential training, tools, and strategic guidance to empower team members for success.
• Monitor performance metrics and provide actionable feedback to align team efforts with overarching demand generation objectives.
• Design and execute comprehensive multi-channel campaigns targeting enterprise and mid-market clients via email, social media, webinars, and events.
• Assume ownership of and optimize the sales funnel, enhancing lead generation processes and driving traffic.
• Collaborate effectively with the Marketing and Sales teams to ensure alignment of campaign strategies with revenue goals.
• Refine website funnels, landing pages, and calls to action to maximize conversion rates.
• Contribute to local media and public relations initiatives in emerging markets to enhance brand presence.
• Cultivate and maintain relationships with media outlets to boost brand recognition and promote market success stories.
• Generate press releases, media pitches, and thought leadership content to position our organization as an industry innovator.
• Spearhead initiatives to increase brand awareness in new markets, identifying opportunities to showcase the organization at industry events and through strategic partnerships.
• Utilize both digital and traditional channels to enhance visibility and credibility.
• Track, analyze, and report on campaign effectiveness and team activities, employing data-driven insights to refine strategies and maximize ROI.
• Manage the demand generation budget to ensure optimal resource allocation.
  
  

Required Skills

• 4 years of experience in demand generation, marketing, or related roles, preferably within SaaS or renewable energy industries.
• Proven track record in managing and developing high-performing BDR or SDR teams.
• Proficiency in outbound marketing and managing multi-channel campaigns.
• Familiarity with public relations and media strategies, including launching multi-regional campaigns.
• Strong analytical capabilities and proficiency with CRM and marketing automation tools (e.g., HubSpot, Salesforce).
  
  

Qualifications

• A background in the energy, proptech, or clean-tech sectors is preferred.
• Familiarity with Salesforce Pardot and Salesforce Sales Engagement is an advantage.
• Exceptional leadership and communication skills.
• A data-driven mindset complemented by a creative problem-solving approach.
• Experience in leveraging AI and language models in workflows is a plus.
  
  

Career Growth Opportunities

Joining our team offers significant professional growth prospects within a mission-driven organization. You will have the opportunity to develop your leadership skills further while making a tangible impact on sustainability and clean energy initiatives.

Company Culture and Values

We pride ourselves on fostering a collaborative and innovative work environment. Our commitment to teamwork and meaningful projects drives our mission of promoting sustainability and clean energy adoption.

Compensation And Benefits

• Competitive salary range: \(80,000-\)105,000, along with performance-based bonuses.
• Comprehensive medical, dental, and vision insurance fully covered by the employer.
• 401(k) plan with company contributions.
• Flexible paid time off (PTO) and sick leave.
• Paid parental leave for both maternity and paternity.
• Monthly wellness and electrification stipends.
  
  

Be a part of our mission to drive sustainability and make a significant impact in the clean energy sector. If you are eager to innovate and grow your career, we encourage you to apply.

Employment Type: Full-Time