Manager of Demand Generation

Job Overview

We invite you to become a pivotal member of our thriving and innovative team as a Demand Generation Manager. This esteemed position offers an exceptional opportunity for professional advancement within a collaborative environment that values growth and work-life balance. If you are driven by results and possess a passion for implementing cutting-edge marketing strategies, this role is tailored for you.

Key Responsibilities

• Spearhead the development and execution of comprehensive SEO strategies to enhance organic search visibility and drive high-quality web traffic.
• Oversee and refine Google Ads campaigns to ensure maximum return on investment through precise targeting and effective ad copy.
• Manage the implementation of Google Tag Manager for accurate data tracking and analytics support.
• Create and maintain insightful marketing dashboards to monitor key performance indicators and campaign effectiveness.
• Formulate forecasting models to project lead generation and conversion metrics across the marketing funnel.
• Drive the creation and optimization of email marketing campaigns to increase customer engagement and conversion rates.
• Serve as the primary administrator for HubSpot, managing workflows, lead scoring, and automation processes.
• Collaborate effectively with cross-functional teams, including sales and product development, to align marketing strategies with business objectives.
• Conduct regular A/B testing to enhance the performance of various marketing initiatives.
• Manage the demand generation budget, ensuring strategic allocation of resources for maximum impact.
• Stay abreast of the latest trends and best practices in digital marketing and inbound strategies.
  
  

Required Skills

• Proven expertise in demand generation and digital marketing practices.
• Strong communication capabilities to engage diverse stakeholders effectively.
• Advanced analytical skills with proficiency in HubSpot or related platforms.
• Exceptional attention to detail and robust project management abilities.
• A creative approach to developing engaging marketing strategies.
• Demonstrated ability to learn and adapt to new technological tools.
  
  

Qualifications

• A Bachelor’s degree in Marketing, Business, or a related discipline is preferred.
• A minimum of 7 years of experience in demand generation, digital marketing, or analogous roles, accompanied by a portfolio showcasing your achievements.
• A demonstrated history of executing successful multi-channel marketing campaigns.
  
  

Career Growth Opportunities

This role presents significant avenues for career growth through hands-on experience in demand generation leadership and the ability to influence organizational growth directly. You will have the opportunity to expand your professional network and develop valuable skills that will advance your career.

Company Culture and Values

Our organization is dedicated to fostering a collaborative and supportive workplace where innovation thrives. We prioritize a healthy work-life balance while empowering our team members to achieve personal and professional growth.

Employment Type: Full-Time