Demo

Marketing Operations Manager - Senior Role

Get It - Executive
San Mateo, CA Full Time
POSTED ON 1/6/2025
AVAILABLE BEFORE 2/4/2025
Job Overview

We are seeking an accomplished Sr. Marketing Operations Manager to lead our marketing initiatives and drive operational excellence within our organization. This pivotal role requires a proactive professional with a strong background in marketing operations, dedicated to optimizing processes, enhancing data management, and utilizing innovative technologies, including AI solutions, to accelerate our growth trajectory.

Key Responsibilities

  • Oversee and enhance the functionality of marketing automation platforms to improve campaign execution and lead nurturing.
  • Drive initiatives aimed at enhancing data integrity and segmentation through effective data governance practices.
  • Partner with sales and RevOps teams to refine lead handoff procedures, including the development of lead scoring and qualification standards.
  • Create and maintain comprehensive marketing performance reports and dashboards to facilitate strategic, data-driven insights.
  • Manage various marketing operations projects, ensuring they are delivered on schedule and in alignment with the established roadmap.
  • Collaborate effectively with cross-functional teams, including sales, RevOps, and IT, to ensure cohesive marketing operations that align with organizational goals.
  • Stay abreast of data privacy regulations, ensuring compliance through the implementation of necessary processes and practices.
  • Act as a subject matter expert in marketing operations, sharing knowledge and expertise with both internal and external stakeholders.

Required Skills

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 5 years of experience in marketing operations or a similar capacity.
  • Expertise in marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce).
  • Strong analytical abilities, adept at interpreting marketing data and analytics to inform strategic decisions.
  • Exceptional organizational and project management skills.
  • Excellent verbal and written communication skills, with a proven ability to collaborate across departments.
  • Experience in data management, including practices related to data hygiene and segmentation.
  • Knowledge of compliance regulations (e.g., GDPR, CAN-SPAM) and data privacy best practices.

Qualifications

  • A Bachelor’s degree in Marketing, Business, or a related discipline is required.

Career Growth Opportunities

In this role, you will have the opportunity to work with cutting-edge technologies and tools, enhancing your professional development and paving the way for potential advancement within the marketing operations field.

Company Culture And Values

We pride ourselves on fostering a dynamic and collaborative workplace where every team member’s contributions are valued, and innovation is encouraged. Join us and be part of a culture that champions teamwork and creativity.

Compensation And Benefits

  • Competitive salary ranging from \(130,000 to \)150,000, commensurate with experience.
  • This position is based in San Mateo, CA, where candidates will be expected to commute to the office at least twice a week, ideally residing within the San Francisco Bay Area.

Employment Type: Full-Time

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