Marketing VP and Brand Strategy Leader

Get AI-powered advice on this job and more exclusive features.Job Overview

Apply below after reading through all the details and supporting information regarding this job opportunity.We are seeking a visionary Vice President of Marketing to elevate our marketing strategy and enhance our brand’s impact. As a leader in our organization, you will guide a talented marketing team, implement innovative initiatives, and creatively promote our products and services. Your role will be instrumental in engaging with our community and collaborating with various internal teams to develop inspiring marketing strategies that resonate with our audience.Key ResponsibilitiesBrand Leadership : Develop and manage the brand strategy to align with our mission, ensuring consistent messaging and visual identity across all platforms.Team Development : Inspire and lead the marketing team to achieve excellence in all marketing endeavors, from strategic planning to execution.Agency Collaboration : Partner with our advertising agency to strategize media plans and execute compelling marketing campaigns.Strategic Planning : Work closely with leadership to devise integrated marketing strategies that drive customer acquisition and engagement.Social Media Strategy : Oversee the management of social media channels and content creation, highlighting product features, success stories, and customer experiences.Website Optimization : Improve the website’s user experience to enhance engagement, increase conversion rates, and align content with business objectives.Cross-Functional Collaboration : Ensure marketing materials are in alignment with sales objectives and other internal demands by collaborating with various internal teams.Partnerships : Assist in executing event strategies and media planning in conjunction with key partners and organizations, leveraging strategic relationships to strengthen marketing initiatives.Performance Metrics : Evaluate the performance of marketing campaigns, utilizing data to inform decisions and refine future strategies.Budget Management : Collaborate in developing and managing the marketing budget to ensure effective planning and resource allocation.Compliance Oversight : Ensure that all marketing initiatives and processes adhere to regulatory and internal policy standards.Required SkillsExceptional written and verbal communication abilitiesProven leadership skills with a track record of motivating and inspiring a teamCreative and collaborative mindset, with a strong attention to detailProficiency in Microsoft Office Suite (Word, Excel, Outlook) and presentation software (PowerPoint)Familiarity with data analytics, social media management tools, SEO, Google Analytics, and WordPressExperience in digital marketing techniques, AdWords familiarity, and design skills are preferredStrong understanding of KPIs and adeptness in interpreting customer dataQualificationsBachelor's degree (or equivalent experience) in Business or MarketingA minimum of eight years of marketing experience, preferably within the financial services sectorAt least three years of experience in team managementEssential experience with digital marketing strategies and reportingCareer Growth OpportunitiesThis position presents a unique opportunity for professional development, allowing you to influence company-wide marketing strategies while mentoring team members, paving the way for substantial career advancement.Company Culture And ValuesWe pride ourselves on fostering a culture of creativity, collaboration, and excellence, where innovative thinking is highly valued, and team members are empowered to contribute meaningfully to our mission.Employment Type : Full-TimeSeniority level

ExecutiveEmployment type

Full-timeJob function

Marketing and SalesIndustries : Business Consulting and Services

J-18808-Ljbffr