Remote Director of Programmatic Operations | WFH

Job Overview

We are in search of a proactive and innovative Director of Programmatic Operations to spearhead our rapidly expanding team dedicated to enhancing performance and innovation within the realm of programmatic advertising. In this pivotal leadership position, you will have the opportunity to transform our programmatic capabilities, champion client success, and refine our digital marketing strategies. This role will empower you to influence strategic direction, mentor a talented group, and explore the forefront of possibilities in programmatic advertising.

Key Responsibilities

• Formulate and execute a robust programmatic strategy that aligns with organizational goals and client aspirations.
• Harmonize programmatic initiatives with broader marketing frameworks, focusing on customer acquisition and sustained client satisfaction.
• Detect new opportunities and remain at the forefront of industry developments, propelling programmatic innovation and growth.
• Direct the planning, enhancement, and assessment of campaigns to guarantee they meet or surpass performance and ROI benchmarks.
• Utilize data-driven insights to refine campaign evaluation and integrate advanced targeting, creative strategies, and continuous improvements.
• Guide, mentor, and nurture a team of programmatic strategists, fostering a culture of collaboration and high performance.
• Provide continuous training and professional development to ensure the team is at the cutting edge of programmatic buying and optimization.
• Act as the programmatic authority during sales presentations, client meetings, and various sessions.
• Leverage leading DSPs (e.g., The Trade Desk, Google Display & Video 360) to optimize campaign success across programmatic display, video, OTT/CTV, and audio channels.
• Collaborate with various teams (e.g., paid search, marketing operations, creative) to enhance the programmatic product offerings.
• Pioneer new products, formats, and targeting methodologies to elevate the effectiveness of programmatic campaigns.
• Oversee department budgets, ensuring optimal resource distribution, capacity management, and maintaining profitable operations.
  
  

Required Skills

• Minimum of 5 years of experience in programmatic advertising, including at least 3 years in a leadership capacity within a performance-oriented marketing context.
• Demonstrated success in developing and managing high-performing programmatic campaigns, particularly in the B2B tech/SaaS landscape.
• Profound knowledge of the programmatic ecosystem, including DSPs, ad exchanges, data providers, and measurement technologies.
• Strong analytical capabilities with expertise in analytical tools such as Excel/Sheets, Google Analytics, and other campaign assessment platforms.
• Outstanding leadership, communication, and interpersonal abilities, with a knack for inspiring and motivating a team.
• Capacity to thrive in a dynamic, results-focused environment.
• An innovative mindset geared towards disruption and the ability to assimilate new concepts into existing processes.
• Experience engaging with key clients and executive stakeholders, especially in critical scenarios such as Annual Business Reviews or Renewal discussions.
• A fervent interest in performance marketing and a forward-thinking attitude towards programmatic advertising, particularly within the B2B SaaS and tech sectors.
  
  

Qualifications

• A Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
  
  

Career Growth Opportunities

This role presents significant opportunities for leadership development and professional growth within an innovative organization that values forward-thinking strategies and performance excellence.

Company Culture And Values

We pride ourselves on our commitment to fostering a diverse and inclusive work environment. We encourage candidates from all backgrounds to consider joining us. Our remote-first approach allows for flexibility while cultivating a collaborative, high-performance culture.

Networking And Professional Opportunities

Joining our organization means accessing extensive networking opportunities and engaging with a community of talented professionals dedicated to driving excellence in programmatic advertising.

Compensation And Benefits

• Comprehensive Benefits: Medical, dental, and vision insurance with a fully employer-paid plan for employees and partial coverage for dependents.
• Mental & Physical Wellness: Access to mental health resources, physical therapy, fertility services, and an array of virtual wellness classes.
• Time Off: Unlimited paid time off (minimum of two weeks), recognized company holidays, a day off for your birthday, and an annual recharge period (December 24-January 1).
• Parental Leave: Paid parental leave to support employees with expanding families.
• Financial Benefits: Options for Traditional and Roth 401(k) plans with employer matching, in addition to annual bonuses that increase with tenure.
• Annual Anniversary Trip: Celebrate your milestones with us through a special annual getaway.
  
  

Employment Type: Full-Time