VP Marketing - B2B SaaS and Fintech

Elevate Your Career as VP of Marketing!

Are you poised to lead transformative initiatives within the construction sector? We are a forward-thinking SaaS and fintech platform committed to bolstering productivity and cost-efficiency for General Contractors and Subcontractors in managing procurement and financial transactions. With over $30 million in venture capital backing, we are dedicated to pioneering innovation across the largest industry in the world.

We are in search of an outstanding VP of Marketing with a robust growth-oriented mindset to drive our marketing vision. This essential role will concentrate on expanding our customer reach, optimizing acquisition channels, and enhancing our brand visibility. If you possess a passion for data-informed marketing and excel in a dynamic, innovative setting, this role is designed for you!

Key Responsibilities

• Formulate and execute impactful marketing strategies that emphasize customer acquisition, retention, and growth.
• Leverage data analytics to pinpoint and amplify high-yield marketing channels, ensuring optimal return on investment.
• Continuously evaluate, analyze, and report on marketing initiatives to derive actionable insights and fine-tune strategies.
• Collaborate closely with the Sales Team to develop resources and materials that empower their ability to close deals and drive revenue.
• Oversee our digital marketing initiatives, including content marketing, SEO/SEM, email campaigns, and social media, with a focus on measurable growth.
• Partner with the Product Team to craft marketing strategies for both new and existing products, ensuring alignment with growth objectives.
• Manage the logistics and execution of industry conferences and events, assessing their return on investment.
• Build, mentor, and guide a high-performing marketing team, nurturing a culture of innovation, collaboration, and excellence.
  
  

Required Skills

• 6 years of senior marketing experience in B2B SaaS, with a strong record of achievement in growth marketing and customer acquisition within an early-stage startup.
• Profound knowledge of lifecycle marketing, growth hacking, funnel optimization, and performance marketing.
• Demonstrated experience in designing and implementing Account-Based Marketing (ABM) strategies that drive targeted growth.
• Proficient in utilizing marketing analytics tools (e.g., Google Analytics), CMS, CRM, and Marketing Automation platforms (e.g., HubSpot, Salesforce, Pardot).
• Extensive background across various marketing channels, with a particular emphasis on digital, SEO, content marketing, email campaigns, and event management.
• Proven success in leading and developing high-performing teams in dynamic environments.
• Strategic thinker with the ability to innovate and adapt to the evolving demands of a growing startup.
  
  

Career Growth Opportunities

This role offers the unique opportunity to lead marketing initiatives that have a direct impact on the company’s expansion. You will have avenues to enhance your leadership capabilities while mentoring a top-tier marketing team.

Company Culture And Values

We foster a collaborative and innovative work environment that appreciates team contributions and promotes a culture of excellence. Our team is committed to supporting one another and driving significant results in the industry.

Compensation And Benefits

• Competitive salary range of \(170,000 - \)190,000, based on experience.
• Opportunity for equity ownership in our pioneering platform.
• Comprehensive medical, dental, and vision insurance for you and your dependents.
• Generous PTO plan to support a healthy work-life balance.
• Engage in a supportive and innovative atmosphere that values your contributions.
• Make a notable impact within a rapidly growing tech company.
  
  

Employment Type: Full-Time