Remote Marketing Manager - Marketo Operations

Job Title: Marketing Operations Manager - Marketo - Remote

Job Overview

We are seeking an accomplished Marketing Operations Manager with a passion for marketing automation to join our dynamic team. This remote position offers the opportunity to leverage your expertise in Marketo and Salesforce (SFDC) integration to enhance inbound lead generation and foster collaboration across various teams.

Key Responsibilities

• Collaborate with cross-functional teams, effectively managing diverse expectations.
• Implement industry best practices in Marketo and SFDC to elevate marketing automation initiatives.
• Demonstrate a comprehensive understanding of lead management processes, including routing and lifecycle management.
• Strategically optimize and expand marketing technologies for improved efficiency.
• Review campaign requirements, track progress, and identify optimization opportunities for email marketing programs.
• Partner with marketing and technical teams to develop data-driven solutions aligned with business objectives.
• Manage extensive data sets while ensuring data integrity and quality.
• Monitor key performance indicators and dashboards, promptly notifying leadership of any necessary actions.
• Oversee lead quality, scoring, and routing within Marketo.
• Assess ad hoc analytic project requests, determining appropriate approaches and resources.
• Provide guidance on data requirements to support desired analyses and ensure effective visualization of findings for stakeholders.
  
  

Required Skills

• Proven ability to thrive in a fast-paced, matrixed organization.
• Strong skills in program and project management.
• 3-5 years of experience with Marketo, including 2-3 years with Salesforce.
• Self-driven with a fervor for marketing automation and a commitment to ongoing learning and development.
• Collaborates effectively as a team player.
• Hands-on experience in creating impactful dashboards and presentations for executive review.
• Prior experience in lead nurturing and scoring is advantageous.
  
  

Qualifications

• A minimum of 3-5 years in marketing automation roles.
• Demonstrated proficiency in Marketo and Salesforce.
• Excellent communication skills, both verbal and written.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.
  
  

Career Growth Opportunities

By joining our esteemed organization, you will have access to continuous training programs that will enhance your skills in the evolving marketing technology landscape, positioning you for long-term career growth.

Company Culture And Values

We pride ourselves on fostering a collaborative and innovative work environment that values teamwork and creativity. Our culture encourages professional development and the sharing of ideas, allowing for a meaningful impact on business success.

Networking And Professional Opportunities

In this role, you will have the chance to engage with professional networks and collaborate with talented individuals across various departments, enhancing your career trajectory and expanding your professional connections.

Compensation And Benefits

• Competitive salary commensurate with experience.
• Comprehensive benefits package, including health benefits, paid vacation, holidays, and sick time.
• Opportunities for remote work that promote a healthy work-life balance.
  
  

Note: U.S. citizenship or eligibility to work in the U.S. without corporate sponsorship is required.

Employment Type: Full-Time