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Remote Senior Brand Associate Manager | WFH

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Gurnee, IL Remote Full Time
POSTED ON 4/1/2025
AVAILABLE BEFORE 4/30/2025
Senior Associate Brand Manager - Remote

Job Overview

We are seeking a motivated and talented Senior Associate Brand Manager to join our dynamic team. In this pivotal role, you will influence the trajectory of our most cherished brand, Weiman, by collaborating with diverse, cross-functional teams to analyze business performance and facilitate new product launches. Your contributions will be vital in shaping impactful advertising and packaging strategies that drive growth in a leading brand within the specialty surfaces market.

Key Responsibilities

  • Conduct thorough business analysis to evaluate performance and identify growth opportunities, leveraging insights to align with brand objectives.
  • Analyze point-of-sale data from various sources (Nielsen, IRI, SPINS) to identify trends, challenges, and potential improvements.
  • Report critical insights related to shipments, sales performance, and forecasts to the Brand and Leadership teams, ensuring cohesive alignment with our strategic goals.
  • Monitor the competitive landscape by researching market trends, competitor activities, and product innovations, applying findings to inform brand strategies and product development.
  • Collaborate with the content team and external partners to create engaging social, digital, and e-commerce campaigns that support brand initiatives.
  • Assist in the planning and execution of new product launches, encompassing packaging and advertising materials to ensure alignment with business objectives.
  • Lead consumer surveys to collect valuable feedback, which will be instrumental in shaping strategies and developing compelling narratives around our products.

Required Skills

  • 3-5 years of experience in brand or product marketing, trade marketing, or comparable fields (experience with consumer packaged goods is advantageous).
  • A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Excellent communication skills, both written and verbal, with the capability to present to key stakeholders effectively.
  • Strong organizational skills with meticulous attention to detail.
  • An analytical mindset with proficiency in data assessment, enabling the drawing of actionable insights and recommendations.
  • Familiarity with analyzing point-of-sale and panel data (Nielsen, IRI, SPINS, Numerator).
  • A collaborative ethos and experience working within cross-functional teams.
  • Creative problem-solving abilities and a passion for innovation.

Qualifications

  • A Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
  • 3-5 years of relevant experience in brand or product marketing, preferably within consumer packaged goods.

Career Growth Opportunities

This position offers extensive opportunities for professional development and career growth. You will work closely with various teams, contributing to significant brand strategies and decisions that will enhance your expertise in brand management and open doors for future advancement.

Company Culture And Values

Join a passionate and purpose-driven team with a 60-year legacy of innovation within the specialty surfaces industry. We are committed to fostering a collaborative environment where motivated individuals can thrive and contribute to exceptional results. Our culture is built on teamwork and shared objectives, ensuring every team member’s input is valued.

Compensation And Benefits

  • Competitive salary range of \(68,000 - \)113,200, determined by role, experience, and location.
  • Flexible work arrangements (fully remote, hybrid, or onsite).
  • Generous paid time off policy.
  • Performance-based bonus incentives.
  • 401K plan with company match.
  • Comprehensive health benefits, including medical, dental, and vision insurance.
  • Additional perks such as pet insurance, an annual fitness stipend, exclusive employee discounts, summer hours, and a LinkedIn Learning membership.

Equal Opportunity Employer

We are committed to creating a diverse and inclusive workplace and welcome applicants from all backgrounds. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Employment Type: Full-Time

Salary : $68,000 - $113,200

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