Remote Product Lifecycle Marketing Manager | WFH

Product Lifecycle Marketing Manager - Remote | Work From HomeOverviewJoin us in our commitment to transform the landscape of education! We are a cutting-edge startup positioned at the crossroads of education and technology, with a mission to democratize learning for everyone. Since our inception in 2019, we have empowered over 200 million students to excel in STEM subjects, ranging from algebra to quantum mechanics. With the establishment of the world’s largest STEM video library and a successful $26 million funding raise in Series A, we aspire to be the leading ed-tech learning platform.We are currently seeking a Product Lifecycle Marketing Manager to be an integral part of our team. In this role, you will be responsible for developing and refining comprehensive communication strategies across all channels, particularly email and SMS. Your primary objective will be to convert registered users into paid subscribers while ensuring the retention of our current subscribers through engaging, personalized content.Key ResponsibilitiesCreate and manage user segmentation to deliver tailored email content to diverse user groups based on their behaviors and preferences.Develop and implement conversion-centric campaigns throughout the user journey via email, SMS, and additional channels, emphasizing the advantages of our premium features.Design and execute retention strategies aimed at keeping existing subscribers engaged and satisfied, thereby minimizing churn.Conduct regular A / B testing to refine email components, including subject lines and calls to action, utilizing data analytics to inform future initiatives.Monitor and evaluate the performance of email campaigns against key performance indicators, providing insightful reports to stakeholders.Collaborate closely with the Product, Sales, and Content teams to ensure cohesive messaging and leverage insights for enhanced campaign strategies.Ensure compliance with relevant regulations and best practices in email marketing.Establish feedback mechanisms to gather user insights that can drive product improvements in collaboration with the Product team.Optimize and automate campaign processes to efficiently scale efforts and ensure timely user communication.Partner with the Content team to integrate educational materials and resources into email communications, adding value for subscribers.Develop and manage the marketing technology, database, and CRM roadmap.Required SkillsBachelor’s degree in Marketing, Product Management, Communications, or a related field.2-5 years of experience in lifecycle marketing, specifically in programmatic email and SMS marketing.Demonstrated success in executing impactful email and SMS campaigns that drive user conversion and retention.Proficiency in Iterable.Strong analytical capabilities with hands-on experience in data analysis and reporting.Familiarity with email marketing tools and CRM platforms.In-depth knowledge of email deliverability standards and compliance regulations.Exceptional written and verbal communication skills.Ability to manage multiple projects while collaborating cross-functionally.Creative mindset with a meticulous attention to detail.Experience or familiarity with the education technology sector is advantageous.Career Growth OpportunitiesOur company prides itself on providing numerous avenues for career advancement, fostering both personal and professional growth within a dynamic industry.Company Culture and ValuesWe are proud to promote a vibrant, creative, and fast-paced work environment that encourages innovative thinking. As a remote-first organization, we value the flexibility that allows our team members to work from anywhere.Compensation and BenefitsCompetitive salary with significant equity opportunities.Comprehensive health, dental, and vision coverage for employees and their dependents.Flexible paid time off policies, including ample holidays and paid parental leave for new parents.Extensive opportunities for professional development and learning.Join UsThis position offers a unique chance to play a pivotal role in enhancing the education sector. You will be part of a dedicated team striving to empower millions of students while enjoying a flexible and supportive work environment. Be authentic. Come as you are.Employment Type : Full-Time Education Level : No formal educational credential#J-18808-Ljbffr