What are the responsibilities and job description for the Marketing Vice President for B2B and B2C Strategy position at Get It - Marketing?
We are a dynamic and innovative technology company dedicated to transforming the U.S. immigration landscape for families and businesses alike. As a respected leader in the family immigration arena and an emerging force within corporate immigration, we have successfully guided over 100,000 individuals through their journey to U.S. residency. With a robust team of over 350 professionals across the U.S. and the Philippines, we are poised for continued growth and expansion.
We are currently seeking a visionary Vice President of Marketing to spearhead our marketing strategies and operations across both B2B and B2C sectors. This pivotal role will be instrumental in elevating our brand from a U.S.-centric entity to a globally recognized industry leader in immigration services.
Key Responsibilities
- Formulate and implement a comprehensive marketing strategy aimed at achieving 100% year-over-year growth across diverse channels.
- Drive product marketing and positioning across various segments and international markets.
- Create and execute innovative B2C marketing strategies, encompassing organic, paid, social, community engagement, and in-person initiatives to foster word-of-mouth referrals.
- Lead demand generation and sales enablement efforts to attract new B2B customers effectively.
- Cultivate and mentor a high-performance marketing team, ensuring optimal team structure and talent acquisition.
- Utilize data analytics to assess trends, customer behaviors, and market insights, optimizing marketing campaigns accordingly.
- Collaborate closely with cross-functional teams to enhance customer engagement and deliver an exceptional end-to-end experience.
- Oversee brand positioning and messaging across all marketing platforms to enhance visibility and impact.
Required Skills
Qualifications
This role offers a unique opportunity for professional development in a fast-paced and evolving sector. As a key member of the leadership team, you will have the chance to shape our brand, mentor a high-performing marketing team, and influence our strategic direction, providing ample opportunity for career advancement.
Company Culture and Values
We pride ourselves on fostering a work environment that values creativity, accountability, and flexibility. We encourage our employees to challenge conventional ideas and drive meaningful change within the organization. Our team’s commitment to empowering individuals and enhancing their immigration experience is at the core of our mission.
Compensation and Benefits
If you are prepared to embrace a rewarding challenge and lead transformative change in the immigration sector, we would be delighted to connect with you!
Employment Type : Full-Time
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