What are the responsibilities and job description for the Marketing Vice President of Growth position at Get It - Marketing?
Job Overview
We are seeking a dynamic and innovative Vice President of Marketing to join our esteemed organization, a leader in the immigration industry. Our mission-driven team is dedicated to simplifying the complexities of the U.S. immigration system and has successfully supported over 100,000 individuals on their path to residency. This pivotal role will be instrumental in driving our transition from a prominent U.S. brand to the foremost global migration brand, leveraging your expertise in both B2B and B2C marketing strategies.
Key Responsibilities
Joining our organization provides you with the chance to lead transformative marketing initiatives and develop a high-performing team, enhancing your leadership skills and industry experience. This role offers significant professional development opportunities within a rapidly evolving environment.
Company Culture and Values
We prioritize a culture of innovation, ownership, and measurable outcomes, encouraging creativity and problem-solving throughout the organization. Our inclusive and flexible work environment supports professional development and values diverse perspectives, making it a vibrant place to build your career.
Networking and Professional Opportunities
As part of our team, you will engage in valuable networking opportunities and collaborate with industry leaders, enhancing your professional connections and skill set within the immigration landscape.
Employment Type: Full-Time
We are seeking a dynamic and innovative Vice President of Marketing to join our esteemed organization, a leader in the immigration industry. Our mission-driven team is dedicated to simplifying the complexities of the U.S. immigration system and has successfully supported over 100,000 individuals on their path to residency. This pivotal role will be instrumental in driving our transition from a prominent U.S. brand to the foremost global migration brand, leveraging your expertise in both B2B and B2C marketing strategies.
Key Responsibilities
- Develop and implement a comprehensive marketing strategy aimed at achieving 100% year-over-year growth across B2B and B2C segments.
- Spearhead B2C growth initiatives, overseeing various marketing channels, including organic, paid, social, community engagement, and in-person marketing efforts.
- Design and execute a robust strategy for B2B demand generation and customer acquisition to enhance sales enablement.
- Build and nurture a high-performing marketing team through mentorship and collaboration, fostering a culture of innovation and excellence.
- Analyze data and insights to continuously refine marketing programs, influence product development, and uncover profitable growth opportunities.
- Enhance brand visibility and reputation by elevating messaging, storytelling, and community engagement across all platforms.
- Work collaboratively with cross-functional teams, including Product, Sales, and Engineering, to ensure a seamless customer journey and alignment with company goals.
- Proven visionary leadership in marketing with a founder’s mindset.
- Extensive experience in both B2B and B2C marketing, with a track record of driving significant revenue growth.
- Expertise in product launches and market share development across diverse global markets.
- Strong ability to balance strategic planning with effective execution.
- Proficient in using data analysis to optimize marketing initiatives and drive business results.
- Experience in demand generation, sales enablement, and community building.
- Demonstrated success in leading marketing teams through substantial growth phases, preferably from \(20M to \)100M in revenue.
- Global marketing experience with a strong emphasis on both B2B and B2C sectors.
- Exceptional communication and leadership capabilities, fostering a collaborative work environment.
- Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
Joining our organization provides you with the chance to lead transformative marketing initiatives and develop a high-performing team, enhancing your leadership skills and industry experience. This role offers significant professional development opportunities within a rapidly evolving environment.
Company Culture and Values
We prioritize a culture of innovation, ownership, and measurable outcomes, encouraging creativity and problem-solving throughout the organization. Our inclusive and flexible work environment supports professional development and values diverse perspectives, making it a vibrant place to build your career.
Networking and Professional Opportunities
As part of our team, you will engage in valuable networking opportunities and collaborate with industry leaders, enhancing your professional connections and skill set within the immigration landscape.
Employment Type: Full-Time
