Remote Associate Director, Social Media Paid

Position: Associate Director, Paid Social Media (Remote)

Location: This position is fully remote. Candidates must reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, Georgia, Illinois, Kansas, Massachusetts, Michigan, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Texas, Washington. Please be aware that we do not offer visa sponsorship for this role; candidates must be legally authorized to work in the United States.

Job Overview

We are on the lookout for a highly motivated and seasoned Associate Director of Paid Social Media to spearhead and implement paid social strategies across a diverse array of platforms. In this pivotal role, you will oversee multiple client accounts, manage paid social campaigns, and engage with cross-functional teams to enhance engagement and meet business objectives. If you possess a blend of creativity and analytical prowess, this position offers an exceptional avenue for making a substantial impact!

Key Responsibilities

• Develop and implement thorough paid social media strategies that are in line with client marketing objectives.
• Lead the planning, execution, and management of paid social campaigns across various platforms, including Facebook, Instagram, LinkedIn, TikTok, Pinterest, and YouTube.
• Create and refine creative ad content, including images, videos, and copy, aimed at maximizing campaign effectiveness.
• Oversee and fine-tune paid social budgets to ensure optimal allocation of resources.
• Utilize platform analytics to monitor key performance indicators such as reach and engagement, and collaborate with the analytics team to derive actionable insights.
• Collaborate closely with internal teams (Media, Investment, Analytics) to ensure alignment of strategies and messaging.
• Remain abreast of the latest trends in paid social media, continuously exploring innovative platforms and techniques.
• Provide comprehensive performance reports to senior management, highlighting achievements and areas for further enhancement.
• Lead and mentor the paid social team, fostering a creative and collaborative atmosphere, while providing ongoing training and support.
  
  

Required Skills

• 7-10 years of experience in paid social media management, with a strong emphasis on strategy formulation and team leadership.
• Proven capability to manage paid social campaigns across diverse clients and platforms.
• Deep understanding of the functionalities and capabilities of paid social media platforms.
• Exceptional communication skills, both written and verbal, with the ability to present effectively to senior stakeholders.
• Strong analytical skills, with proficiency in leveraging platform tools to monitor KPIs and refine campaigns.
• Familiarity with Google Workspace, Microsoft Office Suite, and relevant industry platforms is essential.
• Industry certifications are advantageous.
  
  

Career Growth Opportunities

In this role, you will have the chance to lead and develop the paid social team, promoting a culture of continuous training and professional growth. Your involvement in new business development initiatives can lead to further career advancement within the organization.

Company Culture And Values

Our organization champions a collaborative and innovative environment, where team members are encouraged to share insights and work in unison with various internal teams. We value forward-thinking approaches and staying ahead of industry trends, ensuring a dynamic workplace.

If you are eager to influence the trajectory of paid social media strategies for esteemed clients and thrive in a fast-paced, collaborative setting, we encourage you to apply!

Employment Type: Full-Time