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Remote Director of Business Development and Marketing | WFH

Get It - Marketing
Charleston, SC Remote Full Time
POSTED ON 1/31/2025
AVAILABLE BEFORE 2/28/2025
Director of Marketing & Business Development - Remote

Are you an innovative marketing leader with a strong focus on strategic planning, brand development, and community outreach? We are in search of a driven Director of Marketing & Business Development to spearhead our marketing initiatives and foster growth for a distinguished personal injury law firm based in Charleston, South Carolina.

About Our Firm

We are a boutique personal injury law firm dedicated to delivering outstanding legal representation in serious injury and wrongful death matters. By maintaining a limited caseload, we ensure that our clients receive personalized attention and the highest standard of service. Our firm prioritizes a collaborative team culture, acknowledging that exceptional talent makes a significant impact.

Role Overview

This is a contract role, offering the potential to transition into full-time employment based on performance and the firm's requirements. The Director of Marketing & Business Development will be responsible for overseeing various aspects of marketing and business development, including external communications, content creation, community relations, sponsorships, brand management, social media, website strategy, SEO initiatives, and vendor partnerships. We are seeking a candidate with a robust background in legal marketing to craft and implement extensive marketing strategies aligned with our firm's growth objectives.

Key Responsibilities

  • Develop and execute a comprehensive marketing and business development strategy to propel firm growth.
  • Enhance brand visibility through consistent messaging, creative campaigns, and community engagement.
  • Collaborate with vendors to improve website functionality, social media presence, and SEO effectiveness. Analyze and report on marketing performance.
  • Oversee and produce high-quality content, including blog entries, newsletters, press materials, and promotional resources.
  • Formulate strategies for lead generation and nurturing, working closely with the legal team to convert prospects into clients.
  • Cultivate and maintain relationships with local organizations, media outlets, and community partners to enhance the firm's visibility.
  • Manage the marketing budget to ensure cost-efficient initiatives with substantial ROI.

Required Skills

  • Bachelor's degree in Marketing, Business, Communications, or a related field; a Master's degree or relevant certifications are advantageous.
  • A minimum of 4 years of experience in marketing, preferably within the legal sector; experience in personal injury law is a plus.
  • Highly organized and results-driven with a proven track record of executing successful marketing campaigns that promote business growth.
  • Strong grasp of digital marketing, SEO, SEM, social media, and content marketing.
  • Excellent written and verbal communication skills, with the ability to create compelling content and effectively articulate the firm's value proposition.
  • Strong analytical skills, with experience in utilizing marketing analytics tools to gauge campaign effectiveness.
  • Creative thinker capable of devising innovative strategies to distinguish the firm from competitors.
  • Ability to work autonomously while managing multiple projects in a dynamic environment.

Career Growth Opportunities

Join our firm to play a pivotal role in shaping our marketing strategy within a growing organization devoted to making a substantial impact in clients' lives. This position offers opportunities for professional development and career advancement within the firm.

Company Culture and Values

Be part of a supportive and collaborative team that values integrity, dedication, and excellence. Our firm fosters an environment where talent thrives and ideas are encouraged.

Compensation

Competitive salary starting at $60,000 , commensurate with experience.

Employment Type: Full-Time

Salary : $60,000

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