Remote Product Marketing Manager | WFH

Job Overview

We are seeking an experienced Product Marketing Manager to join our dynamic team. In this pivotal role, you will be essential in shaping and executing innovative marketing strategies that expand the reach and impact of our cutting-edge SaaS platform. You will collaborate with cross-functional teams, including product development, sales, and customer support, to ensure alignment between product advancements and customer satisfaction.

Key Responsibilities

• Develop and implement comprehensive go-to-market strategies for product launches, ensuring effective market entry.
• Craft persuasive messaging that articulates the product’s value and benefits to target audiences.
• Conduct win/loss analysis to draw insights from customer decisions, enhancing both marketing and product strategies.
• Perform competitive research to stay ahead of industry trends and adjust positioning accordingly.
• Produce engaging marketing collateral, such as case studies, product guides, and whitepapers.
• Support the sales team with essential tools, training, and resources to convey product value effectively.
• Coordinate events such as webinars, conferences, and workshops to promote products and foster customer connections.
• Innovate user education strategies to ensure maximum feature adoption and understanding.
• Establish and nurture relationships with stakeholders, including partners, customers, and industry influencers.
• Conduct market research to uncover new opportunities and evolving use cases.
• Measure and enhance performance metrics, focusing on trial conversions, feature adoption, and user engagement.
  
  

Required Skills

• A minimum of 5 years of experience in product marketing, ideally in the B2B SaaS sector.
• Strong grasp of software development processes and marketing strategies.
• Analytical skills to interpret market data and customer feedback effectively.
• Exceptional communication and presentation abilities.
• Proven experience leading cross-functional initiatives successfully.
• Creative problem-solving skills and a proactive approach.
• Familiarity with remote team dynamics and experience with martech, CMS, or e-commerce products is advantageous.
  
  

Qualifications

• Bachelor's degree in Marketing, Business, or a related field is preferred.
  
  

Career Growth Opportunities

Join our team, where we value professional growth and provide ample opportunities for career advancement.

Company Culture And Values

We pride ourselves on fostering a collaborative and innovative work environment that supports both developers and marketers, creating an atmosphere where everyone can thrive.

Compensation And Benefits

• Generous paid leave and professional development funds (up to 5 days and $1,500 annually, based on tenure).
• Wellness platform access offering 24⁄7 mental health support and tailored programs.
• Competitive medical, retirement, and paid time off benefits.
• Birthday leave to celebrate your special day.
• Fully remote work options, accommodating a flexible lifestyle.
  
  

Employment Type: Full-Time