Remote Program Manager for Channel Marketing

Job Overview

Join our dynamic marketing team as a Channel Marketing Program Manager, where you will play a pivotal role in driving business success through strategic marketing initiatives. We are seeking an innovative marketer who thrives in a collaborative environment and has a proven track record in enhancing lead generation, customer engagement, and brand visibility within key middle-market sectors. This remote position allows you to contribute effectively from anywhere while being part of a respected organization committed to excellence.

Key Responsibilities

• Collaborate with Middle Market Sales and Business Development teams to identify regional and channel-specific marketing needs, ensuring alignment with revenue goals.
• Act as a vital liaison among integrated marketing, vertical marketing, and sales teams to synchronize strategies, messaging, and objectives.
• Conduct thorough market research to stay abreast of industry trends, competitive dynamics, and customer expectations, incorporating insights into marketing strategies.
• Tailor corporate and vertical marketing initiatives to meet regional and channel demands, maximizing their relevance and impact.
• Create and oversee sales cadences and email templates utilizing platforms such as Salesloft and Seismic to support sales objectives.
• Employ marketing technology and AI tools (e.g., 6Sense, Salesloft, Seismic) to design personalized, data-driven marketing campaigns.
• Provide robust sales enablement support by developing tools, content, and training resources to enhance the effectiveness of sales teams.
• Monitor and assess marketing campaign performance, leveraging data to refine strategies and enhance ROI.
• Assume the role of program manager, ensuring the flawless execution of marketing initiatives across various teams, dedicating approximately 30% of your time to supporting the vertical marketing team.
  
  

Required Skills

• Minimum of 3 years of experience in B2B marketing, channel marketing, sales enablement, or a related field with a strong focus on campaign strategy.
• Exceptional project management capabilities, with a track record of managing multiple initiatives and aligning cross-functional teams toward shared objectives.
• Deep understanding of industry-specific market dynamics, buyer personas, and customer journeys to formulate effective marketing strategies.
• Proven experience in developing engaging sales and marketing content that resonates with diverse audiences.
• Proficiency with marketing and sales enablement tools such as Salesloft, Seismic, and 6Sense (or equivalent platforms).
• Bachelor’s degree in business, marketing, communications, or a related discipline.
  
  

Qualifications

• A proactive marketing professional with strong program management acumen and a commitment to aligning marketing efforts with sales objectives.
• Ideally located in Southern California, within commuting distance to Costa Mesa, although not a strict requirement.
  
  

Career Growth Opportunities

We believe in nurturing talent and providing our employees with the tools and resources needed for professional advancement. In this role, you will have the chance to enhance your skills in campaign strategy and project management, with potential pathways for career progression within our organization.

Company Culture And Values

Our company embraces a remote-friendly work environment that champions diversity, inclusion, and innovation. We are committed to fostering a collaborative team culture that drives results through impactful marketing strategies.

Compensation And Benefits

• Competitive salary commensurate with experience.
• 401K with a 4% company match (immediate vesting).
• Comprehensive health, dental, and vision plans to support employee well-being.
• Generous paid time off policies: 5 sick days per year, 12 paid company holidays, and 2 paid volunteer days.
• Additional benefits such as wellness programs, employee discounts, pet insurance, and an employee stock purchase program, among others.
  
  

If you are passionate about creating meaningful marketing programs and collaborating with sales teams to achieve outstanding results, we invite you to apply and become part of our innovative team.

Employment Type: Full-Time