Remote Search Growth Marketing Manager | WFH

Job Overview

We are seeking a talented Growth Marketing Manager, Search to join our dynamic marketing team in a fully remote capacity. This role is crucial for driving user acquisition through innovative paid search strategies on both Web and iOS platforms. As a key player in our mission-driven organization, you will utilize your marketing skills to make a meaningful impact on people’s lives while fostering personal and professional growth.

Key Responsibilities

• Spearhead and refine SEM strategies across Google Search, Apple Search Ads, and Bing, enhancing growth for Web and iOS platforms.
• Create and scale effective Web search campaigns by implementing advanced keyword optimization, bid management, and precise audience segmentation to elevate conversions and maximize return on ad spend (ROAS).
• Boost Apple Search Ads effectiveness by incorporating App Store Optimization (ASO) best practices to amplify app visibility, increase installs, and improve conversion rates.
• Conduct A/B testing on ad copy, landing pages, and bidding strategies to drive improvements in key performance indicators like installs, trial sign-ups, and paid subscriptions.
• Continuously monitor, analyze, and optimize campaign performance utilizing data-driven insights to manage budgets and replicate successful strategies.
• Collaborate with Growth, Product, and Analytics teams to align SEM initiatives with overarching business objectives and integrate campaigns into a cohesive growth strategy.
• Investigate creative, unconventional methods in paid search marketing to uncover new avenues for user acquisition and growth expansion.
• Stay abreast of industry trends, search engine updates, and emerging best practices to maintain competitive edge and campaign effectiveness.
  
  

Required Skills

• 4 years of direct experience managing SEM campaigns, demonstrating a track record of success in scaling performance-oriented initiatives for Web and iOS platforms.
• Proficiency in Google Ads, Apple Search Ads, and Bing, alongside expertise in keyword research and optimization techniques.
• Strong analytical capabilities with familiarity in tools such as Google Analytics, Google Ads, Excel/Google Sheets, and data visualization software (e.g., Looker, Tableau, Adjust).
• Experience managing sizable budgets while enhancing efficiency and reducing customer acquisition costs (CAC).
• Solid understanding of attribution models for accurate campaign performance assessment.
• Proficient in A/B testing, conversion rate optimization (CRO), and data-informed enhancements.
• Exceptional communication and teamwork abilities, capable of conveying actionable insights to diverse teams and stakeholders.
• A commitment to continuous growth, characterized by a passion for experimentation, innovation, and optimization.
• Ability to excel in a fast-paced and ever-changing environment, adapting strategies as necessary.
  
  

Qualifications

• Relevant experience in a digital subscription or wellness-focused environment is highly desirable.
• A degree in Marketing, Business, or a related field is preferred but not mandatory.
  
  

Career Growth Opportunities

Joining our team provides you with the potential to thrive in an evolving landscape, where your contributions drive not only your personal career growth but also the impact of our mission. You will engage in valuable learning experiences through A/B testing and other data-driven enhancements, thereby advancing your professional capabilities.

Company Culture and Values

We are committed to fostering a culture that emphasizes purpose-driven work, collaboration, and resilience. Our core values include:

• Starting with the why.
• Driving change.
• Practicing resilience.
• Embracing progress over perfection.
• Communicating openly.
• Winning together.
  
  

Compensation And Benefits

• This remote position offers a competitive salary ranging from \(85,000 to \)100,000 per year, along with equity options.
• Some travel may be required for in-person collaborations, promoting engagement with colleagues.
  
  

By becoming part of our team, you will contribute to a community dedicated to enhancing well-being and positivity. Together, let's create a healthier and more intentional world, one mindful step at a time.

Employment Type: Part-Time