What are the responsibilities and job description for the Remote Senior Analyst - Strategy | WFH position at Get It - Marketing?
SENIOR STRATEGY ANALYST - REMOTE
Location: Remote
Are you a data-driven storyteller with a passion for transforming complex challenges into actionable insights? Do you thrive in an environment where cutting-edge technology meets innovative strategy? If so, we invite you to consider the role of Senior Strategy Analyst, where your expertise will be pivotal in redefining the landscape of TV advertising.
In this influential position, you will harness analytical insights to shape strategic decisions, ensuring our clients can effectively navigate the evolving advertising landscape. The flexibility of remote work allows you to bring your talents from locations such as Chicago, Atlanta, New York, Austin, or Phoenix.
Role Summary
As a Senior Strategy Analyst, your primary focus will be on conducting comprehensive customer and attribution analyses, developing targeted audience strategies, and collaborating with cross-functional teams to integrate insights into overarching campaign frameworks. Utilizing proprietary tools, you will measure the influence of television advertising on digital performance, empowering clients to refine their brand strategies.
Reporting to the VP of Analytics, you will play a crucial role in enhancing our agency’s analytical capabilities, lending your expertise in data analysis, econometrics, and audience targeting to deliver insights that drive impactful results.
Key Responsibilities
We pride ourselves on fostering a collaborative and innovative environment, where data-driven decision-making is at the core of our operations. Our remote work culture encourages flexibility, ensuring a balanced professional and personal life.
CAREER GROWTH OPPORTUNITIES
In this role, you will have the opportunity to further develop your career by engaging in high-impact projects and enhancing the agency’s strategy analytics capabilities. You will collaborate with talented professionals and gain valuable insights that will contribute to your professional growth.
Compensation And Benefits
Location: Remote
Are you a data-driven storyteller with a passion for transforming complex challenges into actionable insights? Do you thrive in an environment where cutting-edge technology meets innovative strategy? If so, we invite you to consider the role of Senior Strategy Analyst, where your expertise will be pivotal in redefining the landscape of TV advertising.
In this influential position, you will harness analytical insights to shape strategic decisions, ensuring our clients can effectively navigate the evolving advertising landscape. The flexibility of remote work allows you to bring your talents from locations such as Chicago, Atlanta, New York, Austin, or Phoenix.
Role Summary
As a Senior Strategy Analyst, your primary focus will be on conducting comprehensive customer and attribution analyses, developing targeted audience strategies, and collaborating with cross-functional teams to integrate insights into overarching campaign frameworks. Utilizing proprietary tools, you will measure the influence of television advertising on digital performance, empowering clients to refine their brand strategies.
Reporting to the VP of Analytics, you will play a crucial role in enhancing our agency’s analytical capabilities, lending your expertise in data analysis, econometrics, and audience targeting to deliver insights that drive impactful results.
Key Responsibilities
- Lead customer and attribution analysis, enabling effective customer acquisition and retention strategies.
- Conduct Marketing Mix Modeling (MMM) and econometric analysis to optimize media spend across various channels.
- Implement Lifetime Value (LTV) methodologies to assess long-term profitability and guide investment strategies.
- Develop and refine audience segments for streaming TV campaigns, collaborating closely with media and creative teams.
- Extract actionable insights from complex datasets and communicate data-driven recommendations effectively.
- Analyze the impact of media channels on business outcomes to optimize strategic approaches.
- Create and maintain data visualization dashboards using tools like Tableau, Power BI, or Google Data Studio.
- Minimum of 3 years of experience in strategy, marketing analytics, or data science, preferably within performance marketing or advertising.
- Strong background in Marketing Mix Modeling (MMM), econometrics, and LTV analysis.
- Proficient in Python, R, or SQL for data analysis purposes.
- Familiarity with data visualization tools such as Tableau, Power BI, or Google Data Studio.
- Advanced Excel skills for data manipulation and modeling.
- Knowledge of media analytics platforms (e.g., Google Analytics, Adobe Analytics) and AI-driven analytics tools.
- Excellent analytical and problem-solving skills with meticulous attention to detail.
- Exceptional communication abilities to articulate complex insights to non-technical stakeholders.
- Capability to manage multiple projects and priorities in a dynamic environment.
- Collaborative approach with a strong commitment to contributing to strategic business objectives.
We pride ourselves on fostering a collaborative and innovative environment, where data-driven decision-making is at the core of our operations. Our remote work culture encourages flexibility, ensuring a balanced professional and personal life.
CAREER GROWTH OPPORTUNITIES
In this role, you will have the opportunity to further develop your career by engaging in high-impact projects and enhancing the agency’s strategy analytics capabilities. You will collaborate with talented professionals and gain valuable insights that will contribute to your professional growth.
Compensation And Benefits
- Competitive salary and comprehensive benefits package.
- 100% employer-paid medical, dental, and vision coverage.
- Disability insurance, 401(k) matching, and paid parental leave.
- Generous paid time off and company holidays.
- Annual office supply allowance, monthly internet stipend, and employer-paid mobile phone.
- Frequent opportunities for virtual and in-person networking with our fully remote team.
