Remote Senior Manager of Marketing & Publicity | WFH

Senior Marketing & Publicity Manager - Remote | WFH

Overview

We are excited to invite applications for the position of Senior Marketing and Publicity Manager within our innovative Marketing and Publicity Team. As a key contributor, you will spearhead the development of dynamic and impactful campaigns tailored for a wide array of nonfiction titles, with a special emphasis on cookbooks. This role is designed for an accomplished marketing professional eager to thrive in a fast-paced setting, driving creative strategies that yield measurable results.

Key Responsibilities

• Create and implement engaging marketing and publicity campaigns for approximately 40-50 titles annually, focusing on cookbooks across various imprints.
• Develop and present compelling lead title pitches to targeted media outlets, fostering relationships with essential media contacts to secure extensive coverage across print, online, and broadcast platforms.
• Draft press releases and assemble media kits, while curating comprehensive media lists to enhance public relations efforts for our expanding portfolio of titles.
• Communicate media coverage enthusiastically to authors, agents, and internal stakeholders, ensuring alignment and excitement.
• Oversee the planning, pitching, and logistics of author tours as part of specific publicity initiatives.
• Cultivate strong relationships with authors, agents, and internal teams to generate enthusiasm for new releases.
• Design and manage social media strategies for assigned titles to maximize reach and engagement.
• Produce A content and supplementary marketing materials for designated titles.
• Collaborate with the marketing department on overarching campaigns and influencer partnerships.
• Stay informed on the latest trends and shifts in social media and digital platforms, providing insights to shape our strategic direction.
  
  

Required Skills

• Bachelor’s Degree preferred.
• 4-5 years of experience in marketing, publicity, and social media strategy within the publishing industry.
• High level of creativity with the ability to devise innovative marketing approaches, particularly in social media.
• Exceptional written and verbal communication capabilities.
• Proven ability to work collaboratively with various stakeholders including publishing teams, sales departments, and authors.
• Strong organizational skills with a keen attention to detail, enabling effective time management and multitasking.
• Experience in author engagement and communication.
• Comprehensive knowledge of media relations and public relations within the book publishing sector.
• Flexibility to adapt and learn as the role and organization evolve.
• Willingness to travel for trade shows, conventions, and author events as required.
• Proficiency in Microsoft Office, Adobe Creative Cloud, Canva, Cision, Edelweiss, and Box/Dropbox is preferred.
• Connections and experience with independent bookstores are advantageous.
  
  

Career Growth Opportunities

Joining our team offers a unique chance to engage in significant projects that will enhance your professional skills, paving the way for advancement within the publishing industry. Collaborate with talented individuals and expand your professional network, positioning yourself for future opportunities.

Company Culture And Values

Our organization prides itself on fostering a diverse and collaborative work environment that encourages innovation and creativity. We believe in the power of teamwork and value the unique contributions of each member, ensuring that our collective efforts yield impactful results.

Compensation And Benefits

As a full-time employee, you will have access to an extensive benefits package that includes:

• Medical, dental, and vision insurance
• Flexible Spending Accounts for health care and dependent care
• Health Savings Account
• Pre-Tax and Roth 401(k) options
• Short and Long-Term Disability Insurance
• Life/AD&D Insurance
• Commuter benefits
• Generous paid time off
  
  

We are an equal opportunity employer, and we encourage individuals from diverse backgrounds (M/F/D/V) to apply. All candidates must be authorized to work in the United States, as we do not offer sponsorships.

Employment Type: Full-Time