What are the responsibilities and job description for the Remote Senior Marketing Manager for Growth position at Get It - Marketing?
Job Title: Senior Growth Marketing Manager
Location: Denver, CO or U.S. Remote
About Us
We are an innovative organization leading the charge in customer identity and access management (CIAM) solutions. Our objective is to streamline authentication and authorization processes, ensuring security and ease for developers. We empower businesses to manage customer identities and access efficiently, delivering a secure and user-friendly experience for some of the most prominent brands globally. With a remarkable team and solid backing from investors, we are poised for expansion and are eager to elevate our company to new heights.
Job Overview
We are seeking a seasoned and results-oriented Senior Growth Marketing Manager to join our dynamic marketing team. In this pivotal role, you will collaborate closely with the sales team to spearhead targeted outbound demand generation initiatives. Your responsibility will involve designing and implementing personalized outbound campaigns that engage high-value accounts, foster pipeline growth, and accelerate revenue. This position is ideal for a marketing professional who thrives on the intersection of strategy and execution, optimizing campaigns, and delivering tangible business results.
Key Responsibilities
Employment Type: Full-Time
Location: Denver, CO or U.S. Remote
About Us
We are an innovative organization leading the charge in customer identity and access management (CIAM) solutions. Our objective is to streamline authentication and authorization processes, ensuring security and ease for developers. We empower businesses to manage customer identities and access efficiently, delivering a secure and user-friendly experience for some of the most prominent brands globally. With a remarkable team and solid backing from investors, we are poised for expansion and are eager to elevate our company to new heights.
Job Overview
We are seeking a seasoned and results-oriented Senior Growth Marketing Manager to join our dynamic marketing team. In this pivotal role, you will collaborate closely with the sales team to spearhead targeted outbound demand generation initiatives. Your responsibility will involve designing and implementing personalized outbound campaigns that engage high-value accounts, foster pipeline growth, and accelerate revenue. This position is ideal for a marketing professional who thrives on the intersection of strategy and execution, optimizing campaigns, and delivering tangible business results.
Key Responsibilities
- Collaborate with the sales team to identify, prioritize, and target high-value accounts in alignment with the Ideal Customer Profile (ICP).
- Develop and implement tailored outbound campaigns that address specific accounts and buyer personas.
- Manage cold email campaigns utilizing tools such as Smartlead and HubSpot, ensuring optimization for engagement and conversions.
- Partner with the sales team to devise and execute personalized outreach strategies, integrating email, messaging sequences, and sales resources.
- Create templates, messaging, and enablement materials to support outbound sales initiatives.
- Work in conjunction with content, design, and demand generation teams to maintain cohesive messaging across all campaigns.
- Monitor and evaluate outbound campaign performance, providing actionable insights and recommendations to stakeholders.
- Continuously test, refine, and enhance outbound strategies, tools, and processes for maximum efficiency and effectiveness.
- 5 years of experience in B2B marketing, emphasizing outbound demand generation, ABM (Account-Based Marketing), or sales enablement.
- Demonstrated success in planning and executing outbound campaigns that drive pipeline growth and revenue, particularly in enterprise environments.
- Proficient in using tools such as Smartlead, HubSpot, or similar platforms, with a robust understanding of email deliverability best practices.
- Exceptional messaging and copywriting abilities, capable of creating tailored outreach content that resonates with both technical and business decision-makers.
- Strong grasp of sales and marketing alignment, with experience collaborating closely with sales teams to achieve shared objectives.
- Data-driven mindset, focusing on tracking, reporting, and optimizing campaign performance.
- Familiarity with ICP development, sales collateral creation, and account-targeting strategies.
- Experience in SaaS, IT, or security sectors is highly desirable, particularly with enterprise buyers or technical audiences.
- Familiarity with ABM frameworks and tools such as 6sense, Demandbase, or Terminus.
- Expertise in analyzing and optimizing cold email campaign performance.
- \(120k-\)150k expected base salary*
- *Note: The expected base salary may be adjusted based on qualifications, role, level, and location.
- Comprehensive medical, dental, and vision benefits.
- 401(k) with employer matching.
- Flexible spending account (FSA).
- Paid holidays and flexible paid time off (PTO).
- Opportunities for professional growth and development.
Employment Type: Full-Time
Salary : $120,000 - $150,000
