Remote Senior Media Manager - Paid | WFH

Job Overview

We are a prominent consumer brands agency dedicated to delivering comprehensive strategies for our clients in the better-for-you CPG sector. We seek a Senior Paid Media Manager to join our esteemed team, where you will play a pivotal role in enhancing client engagement and driving sales through diverse digital and social channels. Your expertise in paid media and data-driven insights will be instrumental in achieving optimal campaign performance while collaborating closely with creative and strategic teams.

Key Responsibilities

• Spearhead the strategy, development, and execution of impactful campaigns across digital and social platforms.
• Oversee all dimensions of campaign setup, management, and optimization, focusing on strategy, budget allocation, and creative asset collaboration.
• Partner with creative and strategy teams to refine messaging, creative direction, and targeting for campaigns.
• Manage and optimize paid campaigns on platforms including Facebook, Instagram, TikTok, and search engines to yield measurable results.
• Facilitate monthly reporting discussions and internal meetings to convey campaign insights and performance metrics.
• Regularly update and maintain reporting dashboards with critical insights.
• Analyze key performance indicators (KPIs) to recommend enhancements across various channels.
• Conduct audits of paid media channels and implement industry best practices to bolster results.
• Stay informed of industry trends, providing insights and strategic recommendations to clients and internal teams.
• Offer ongoing suggestions to enhance client sales, encompassing website optimizations and email strategies.
• Demonstrate initiative, taking ownership of progress toward both client and agency objectives.
  
  

Required Skills

• Extensive experience collaborating with CPG brands.
• Proven expertise in managing budgets and campaigns across social media platforms, including Facebook, Instagram, and TikTok.
• Exceptional organizational abilities with the capacity to manage multiple client projects independently.
• Excellent verbal and written communication skills.
• Strong passion for digital and social media marketing.
• In-depth knowledge of tools such as Google Analytics, Google Ads, and SEO.
• Relevant certifications (e.g., Google Analytics, Google Ads, Social Media, SEO) are advantageous.
• Solid understanding of business and financial principles, with the ability to link sales targets with marketing strategies.
  
  

Qualifications

• Minimum of 5 years of experience in digital and social media marketing, specifically in relation to CPG brands.
• Demonstrated success in managing paid media campaigns and budgets.
  
  

Career Growth Opportunities

We are committed to fostering long-term career development for our team members. This role presents a unique chance to make a significant impact by helping to build brands that advocate healthier lifestyles while providing opportunities for professional advancement within our organization.

Company Culture and Values

Our agency prides itself on a culture that prioritizes our people, emphasizing an environment where passion aligns with purpose. We champion innovation, empowerment, and inclusivity while maintaining a family-first approach that values flexibility and a healthy work-life balance.

Compensation And Benefits

• Salary: \(75,000 - \)90,000, commensurate with experience, qualifications, and skills.
• 16 days of PTO and 11 paid holidays per year.
• 2 paid volunteer days annually.
• 3 months of fully paid parental leave.
• Comprehensive medical, dental, and vision benefits.
• Paid life insurance.
• 401(k) plan with company matching.
• Summer hours, including half-day Fridays from Memorial Day to Labor Day.
• Flexibility to work remotely.
  
  

Employment Type: Full-Time