Remote Social Marketing & Brand Manager

Job Overview

We are seeking a dynamic Brand & Social Marketing Manager who possesses a blend of strategic insight and hands-on social media expertise to elevate our innovative coffee brand. With a mission to redefine coffee consumption through our unique blend of functional ingredients, you will play a crucial role in amplifying our brand presence across various digital platforms while leading a talented team in a collaborative environment.

Key Responsibilities

• Collaborate with the Creative Director to uphold our distinctive brand identity and voice across all channels.
• Formulate and implement comprehensive marketing strategies that align with our growth objectives.
• Ensure coherence in messaging across social media, partnerships, and community initiatives.
• Develop platform-specific strategies to enhance growth, engagement, and conversion on social media platforms such as Instagram, Facebook, and TikTok.
• Guide the Social Media Manager in curating and posting content that resonates with our campaigns and branding.
• Stay informed about social media trends and apply innovative tactics to maximize engagement.
• Partner with the Community Manager to cultivate a vibrant and loyal online community that embodies our brand values.
• Plan and oversee marketing campaigns from inception to execution, ensuring alignment with our audience's interests.
• Work closely with the Creative Director to create compelling assets for campaigns.
• Integrate social media efforts into broader brand initiatives to boost awareness and drive sales.
• Monitor and evaluate key performance metrics including engagement, reach, and brand sentiment.
• Utilize data-driven insights to refine strategies for sustained success.
• Provide regular performance updates and actionable recommendations to stakeholders.
• Collaborate with the Community Manager to ensure our Facebook group fosters genuine connections reflecting our brand ethos.
• Develop initiatives to grow and engage our community through targeted campaigns, events, and quality content.
  
  

Required Skills

• Strong strategic thinking abilities to align initiatives with broader company objectives.
• Proficiency in social media platforms, algorithms, and content optimization techniques.
• Proven collaboration skills, demonstrating an ability to thrive in team-oriented environments.
• Data-driven approach with comfort in analyzing performance metrics to inform decisions.
• Excellent project management skills, adept at handling multiple campaigns and deadlines.
  
  

Qualifications

• A minimum of 3 years of proven experience in brand management and social media strategy.
• Exceptional communication and collaboration skills.
• Strong analytical capabilities with a focus on data-driven decision making.
• Creative problem-solving skills in a fast-paced environment.
  
  

Career Growth Opportunities

Join us in a role that not only offers the chance to lead impactful marketing initiatives but also supports your professional growth through wellness and career development stipends. Enhance your skills and career trajectory while making a substantial contribution to a pioneering brand in the coffee industry.

Company Culture and Values

We are committed to fostering a culture of innovation and collaboration. Our passionate team is dedicated to transforming the coffee experience and creating a community centered around our distinctive brand. We value creativity, strategic thinking, and a shared commitment to enhancing our customers’ well-being.

Compensation And Benefits

• Competitive salary commensurate with experience.
• Performance-based bonus structure.
• Comprehensive health and dental insurance to support your wellness.
• Flexible working options allowing for remote or hybrid arrangements.
• Engage in a meaningful role that significantly impacts the growth and voice of an innovative brand.
  
  

Employment Type: Full-Time