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Sales & Marketing Director in Senior Living

Get It - Marketing
New York, NY Full Time
POSTED ON 3/2/2025
AVAILABLE BEFORE 3/27/2025
Director of Sales & Marketing

Location: Battery Park, NYC

Are you driven by the desire to create a significant impact in the senior care sector? We invite you to apply for the position of Director of Sales & Marketing, where you will spearhead our community’s sales and marketing initiatives. This pivotal role focuses on forging connections, developing strategic marketing frameworks, and assisting seniors and their families in finding an ideal home.

Job Overview

As the Director of Sales & Marketing, you will be responsible for enhancing occupancy, formulating effective marketing strategies, and cultivating relationships with prospective residents and their families. Your sales and marketing acumen will play a crucial role in ensuring the continued success and vibrancy of our community while delivering unparalleled service.

Key Responsibilities

  • Develop and implement tailored marketing strategies based on an assessment of the local market.
  • Foster sales success by guiding potential residents and their families through the decision-making journey, ensuring a seamless transition.
  • Organize and execute strategic marketing events that highlight our community’s welcoming environment.
  • Cultivate strong relationships to nurture leads, maximizing occupancy rates.
  • Mentor and train new team members, facilitating their growth within the sales team.
  • Monitor performance metrics, setting and adjusting goals as necessary to drive success.
  • Maintain awareness of market trends in the senior care sector as well as competitive dynamics.
  • Oversee departmental budgets to align financial goals with community needs.
  • Build connections within the local area to attract prospective residents.

Required Skills

  • Exceptional communication and interpersonal skills, allowing you to build meaningful relationships.
  • Proficient in technology, including CRM systems and Microsoft Office Suite.
  • Strong problem-solving and decision-making capabilities, especially in dynamic environments.
  • Demonstrated experience in sales and marketing, coupled with a genuine passion for assisting seniors and their families.

Qualifications

  • A Bachelor's Degree is preferred, though not mandatory.
  • A minimum of two years of management experience, encompassing hiring, coaching, and performance oversight.
  • Previous experience in senior living, healthcare admissions, or assisted living is advantageous.
  • Flexibility to accommodate evening, weekend, and varied work schedules as required.

Career Growth Opportunities

Join an organization that is committed to your professional development and growth. You will receive support and training, alongside potential for performance-based bonuses and tuition reimbursement, allowing you to invest in your future career trajectory.

Company Culture and Values

We pride ourselves on fostering a positive and supportive workplace, where team members are encouraged to grow and make significant contributions. Our community is guided by principles of excellence, compassion, and innovation within the senior care industry.

Compensation And Benefits

  • Comprehensive benefits package, including medical, dental, vision, life, and disability insurance.
  • Retirement savings plans to help secure your long-term future.
  • Employee assistance programs and discounts to enhance your overall well-being.
  • Paid time off and holiday pay to ensure a healthy work-life balance.
  • Daily pay options available for quick access to your earnings (U.S. only).
  • Opportunities for performance-based bonuses.

Join Our Team!

If you are ready to make a meaningful difference while advancing your career in a nurturing environment, we would love to hear from you. Apply today and become part of a team that embodies excellence, compassion, and innovation in senior care.

Employment Type: Full-Time

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