Remote Product Manager - Onboarding & User Activation | WFH

Job Overview

We are in search of a visionary and results-driven Product Manager to enhance the onboarding and activation journey for our users. In this pivotal role, you will significantly influence the initial phases of the user experience, emphasizing user engagement and conversion rates. By working closely with cross-functional teams including marketing, engineering, and design, you will develop effective onboarding processes, investigate innovative subscription models, and implement data-driven strategies for growth. Your contributions will be essential in preparing new users for sustained success and enriching their overall experience with our product.

Key Responsibilities

• Innovate subscription models and payment strategies to enhance user conversion and improve both core and premium offerings.
• Collaborate with marketing teams to evaluate pricing structures, freemium models, and supplementary services.
• Design customized onboarding pathways that accommodate users of varying experience levels, ensuring a seamless introduction to our product.
• Partner with design and content teams to create compelling and welcoming initial user experiences that foster activation and integration.
• Formulate and implement product-led growth strategies targeting subscription increases and upselling opportunities.
• Align with marketing to guarantee that campaigns, promotions, and in-product experiences are synergistic and enhance user engagement.
• Enhance backend systems related to payment processing and subscriptions in collaboration with engineering teams.
• Streamline processes for trials, renewals, and declined payments to reduce friction and elevate the user experience.
• Conduct research to identify conversion barriers and leverage data for informed growth strategies.
• Utilize analytics and A/B testing to refine conversion paths, onboarding processes, and activation approaches.
• Serve as a liaison among marketing, engineering, design, and analytics teams to ensure effective execution of initiatives.
• Advocate for user requirements while aligning them with the broader business objectives and collaborate with other product managers for cohesive strategies across various product domains.
  
  

Required Skills

• 4 years of experience in product management, preferably in subscription-based industries or wellness/fitness technology.
• Proven track record in fast-paced startup or scale-up environments, with a readiness to pivot based on data and collaborate across teams.
• Demonstrated success in executing strategies that enhance user acquisition, engagement, and activation, particularly in onboarding experiences.
• Strong analytical capabilities with experience in A/B testing, data analysis, and KPI tracking.
• Technical product management knowledge, enabling effective collaboration with engineering teams while understanding technical limitations.
• Exceptional communication and teamwork skills, with experience engaging with cross-functional teams.
• A deep-seated passion for health and wellness, coupled with a comprehensive understanding of the industry’s challenges and opportunities.
  
  

Qualifications

• A minimum of 4 years in product management is required.
• Prior experience in a dynamic startup or scale-up environment is crucial.
• Proven achievements in driving user engagement and success in onboarding processes.
• Strong analytical and technical product management skills are a must.
• Excellent communication and collaboration abilities are essential.
  
  

Career Growth Opportunities

We are committed to fostering your professional development and offering avenues for career advancement as our organization progresses. You will find abundant opportunities to collaborate with diverse teams and engage in innovative projects that promote a rich learning environment.

Company Culture And Values

Our culture prioritizes collaboration, innovation, and resilience. We value open communication and celebrate collective achievements. Every team member is empowered to drive change and embrace new initiatives, ensuring we adapt and progress in the face of challenges.

Compensation And Benefits

• This role is fully remote for candidates based in California, Arkansas, Minnesota, Florida, Tennessee, or Texas.
• Occasional travel may be necessary for in-person team engagements.
• Compensation package ranges from \(110,000 to \)130,000 annually, inclusive of equity options.
  
  

Employment Type: Full-Time