What are the responsibilities and job description for the Associate Brand Manager position at Ghirardelli Chocolate?
WHO WE ARE
At Ghirardelli, we're on a mission to become a one billion dollar brand and beyond. We want to be every consumer's first choice of premium chocolate, and we believe we can do that through our products and the way we do business, which are all inspired by our brand commitment to Making Life A Bite Better. We are a company committed to both personal and professional growth and believe that each employee contributes directly to Ghirardelli's growth and success.
This position is responsible for supporting the development and execution of plans for the assigned brand, as part of the long-term marketing strategy. The Associate Brand Manager will collaborate cross-functionally to drive profitable, equity-building brand growth.
Support the delivery of business revenue and profit targets
Support the long-term development of the brand
Complete special projects and other duties as assigned or as necessary
Portfolio Management
Responsible for managing an assigned portfolio to include new product development, SKU rationalization, mix strategies and profit optimization.
Support the development of the product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.
Work with the cross functional team in the new product development process.
Support the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.
Business Analysis
Conduct regular external performance analysis of the brand, category, and competition using data from a wide range of sources, delivering clear recommendations to drive business growth.
Reporting of key internal brand metrics, such as revenue & profit, with a clear understanding of key drivers.
Marketing Strategy & Execution
Support the development and execution of annual marketing plans
Execute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.
Manage the product portfolio budget, including processing and tracking of invoices
Support the delivery of clear and inspiring annual marketing plans to sales organization.
Collaborate with customer marketing and sales to define and deliver customer specific programs.
Manage the creative development process with internal teams and external agencies from briefing through critical feedback to execution
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