What are the responsibilities and job description for the Creative Lead position at Ghost Golf?
About Ghost Golf
Ghost Golf is redefining golf culture with premium, high-performance products designed for those who demand both function and style. From cutting-edge golf bags to performance-driven apparel, we are an innovative brand that stands apart in the industry. Our commitment to quality, design, and creativity is at the core of everything we do.
We are looking for a Creative Lead to spearhead our brand’s visual storytelling, product drops, and marketing campaigns. This role requires a seasoned creative visionary who is also an elite hands-on executor.
Who You Are
The ideal candidate is a senior creative leader who thrives on execution. You have mastered graphic design, evolved into a brand builder, and know how to transform creative direction into high-impact visuals and campaigns.
This is not a delegator role—it requires someone who is fully hands-on, actively designing, directing, and producing high-quality creative content. From branding and packaging to social media campaigns and product drops, you will be at the forefront of shaping Ghost Golf’s visual identity.
Responsibilities
Brand & Creative Leadership
- Own the visual identity of Ghost Golf, ensuring all creative output aligns with the brand’s premium and edgy aesthetic.
- Lead brand storytelling and campaign execution for product launches, marketing initiatives, and social content.
- Directly manage and collaborate with the Graphic Designer, Photographer, and Videographer to develop high-quality assets.
- Work closely with the CEO to execute major creative initiatives, marketing campaigns, and brand growth strategies.
Graphic Design & Content Creation
- Design marketing assets for product launches, website, social media, email, SMS, packaging, and digital campaigns.
- Develop product catalogs, lookbooks, and packaging that align with the brand’s visual identity.
- Create custom SMUs for apparel and merchandise drops.
- Mock up website pages for new product releases (Shopify experience preferred).
- Build brand decks, creative presentations, and mood boards to guide campaign direction.
Campaign Development & Execution
- Lead end-to-end creative execution for product launches, including:
- Social Media content (organic and paid)
- Email and SMS campaigns
- Photography and video production
- Website PDP pages and assets
- Ad creatives and marketing materials
- Develop mood boards and creative briefs to ensure a cohesive brand presence across all platforms.
- Oversee photo and video shoots, working with models, agencies, and the internal team to produce compelling visuals.
Requirements
- 5 years of experience in high-level creative roles, with a proven track record of branding, product drops, and campaign execution.
- Exceptional graphic design skills with expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
- Experience in a creative leadership role at a golf, athletic, or lifestyle brand is preferred.
- Strong portfolio showcasing branding, product drops, packaging, and digital marketing assets.
- Experience managing and mentoring a creative team.
- Strong art direction skills, including photo and video production, working with agencies and models.
- Experience working with Shopify-based eCommerce brands is a plus.
- A deep understanding of golf, design, and brand storytelling is highly preferred.
What This Role Is NOT
- This is not a passive leadership role. We need a hands-on creator, not just an overseer.
- This is not a corporate or rigid position. We are a fast-moving, execution-driven brand.
- This is not a marketing analytics role. While the role involves campaign development.
How to Apply
Interested candidates should submit the following to Hello@GhostGolf.com with the subject line “Creative Lead Application – [Your Name]”:
- Resume detailing relevant experience.
- Portfolio (Required) showcasing branding, product drops, packaging, and campaign work. A link to an online portfolio showcasing branding, product drops, packaging, and campaign work.
Applications without a portfolio will not be considered.
