What are the responsibilities and job description for the Marketing Manager position at Gibbs Construction?
Gibbs Construction is seeking a Marketing Manager to join our team! We are looking for team players that are dedicated, organized, and effective.
COMPANY DESCRIPTION
Team Gibbs is a fun and dynamic group that aims to always do the right thing. We seek alignment with our industry partners through curiosity and clear communication. We are energetic and highly productive through a balanced approach to managing our time. Our sense of curiosity leads to continuous learning. Our team of builders have diverse backgrounds and are supported by great resources. We are committed to providing the tools, knowledge, and feedback to ensure that each employee develops as an individual and as a member of the organization.
POSITION SUMMARY
The Marketing Manager leads corporate marketing, public relations, and proposal production under the direction of the Director of Preconstruction. Responsibilities include creating marketing, public relations, presentation and event materials, with a focus on proposal development, writing/editing, content creation, and graphic layout. The role also involves managing marketing tools and systems (databases, files, and collateral) and representing the company at industry events. The Marketing Manager develops and implements strategies aligned with Gibbs Construction’s brand and goals, including internal engagement and announcements, external marketing via the company website and social media, and preconstruction efforts such as responding to requests for proposals and qualifications.
This role requires a highly organized and creative thinker with exceptional writing and editing skills. A commitment to excellence, strong attention to detail, and a proactive, collaborative approach are essential. The ideal candidate will be flexible, adaptable, and able to manage tight deadlines and effectively handle multiple tasks simultaneously.
ESSENTIAL RESPONSIBILITIES
- Manage proposal development process
- Read and analyze requests for qualifications (RFQs) and requests for proposals (RFPs)
- Establish priorities and target dates to meet proposal deadlines
- Manage proposal technical writing process with input from preconstruction and operations employees
- Edit proposal content for readability, consistency, clarity, and compliance with requirements
- Develop and execute Disadvantaged Business Enterprise (DBE)/ Women Business Enterprise (WBE)/ Small Business Enterprise (SBE) outreach
- Produce and manage external communications
- Manage company website such as content, news updates, and photos
- Manage and update social media platforms
- Coordinate project photography and jobsite signage
- Source corporate merchandise including employee and safety apparel
- Manage corporate brand standards
- Ensure information and messaging across marketing platforms and communications is consistent and accurate
- Utilize and update CRM database
- Perform annual preparation of industry award submittals
- Track and measure certain metrics to establish benchmarks and determine effectiveness of marketing and preconstruction efforts
- Create solid rapport and communicate clearly with key advertising agency personnel on special projects in support of the overall brand strategy and its goals
- Represent company to clients, architect/engineering industry & trade organizations, subcontractors, vendors, and community
- Assist HR with external recruitment strategies and campaign communications
- Collaborate with HR on employee engagement and community service efforts including external communications
- Actively pursue continuing professional education and training
- Perform other duties as assigned
QUALIFICATIONS
Education & Experience
- Bachelor’s Degree, preferred
- 3 years related experience, preferred
- Knowledge of construction industry, preferred
- Proficient writing and grammar skills
Computer Skills
- Proficient computer skills including Microsoft Office Suite, record keeping, database activity
- Rudimentary skills in Adobe Creative Suite (InDesign)
- Experience with website content management system (WordPress)
Gibbs Construction is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.