What are the responsibilities and job description for the Channel Marketing Coordinator position at GIGABYTE USA?
Job Title: Channel Marketing Coordinator
The Channel Marketing Coordinator is a key role responsible for collaborating with the sales team to develop and execute marketing campaigns with etail and retail partners, promoting consumer tech products such as PC components, peripherals, monitors, and laptops. This position offers opportunities to work with various tech products and involves project planning, content creation, advertisement campaigns, market research, tracking analytics, and organizing channel events.
This is a highly collaborative position that works closely with internal marketing teams, sales teams, product managers, and channel partners to plan campaigns that facilitate achieving the team's projected sales targets. An active understanding of PC gaming and current tech lifestyle trends is a plus.
About the Role:
We are looking for individuals who are good organizers, able to work closely with sales in a fast-paced environment to increase brand awareness on consumer products such as PC components, gaming monitors, and laptops.
The ideal candidate is someone who is a good multi-tasker and an effective communicator in a team-oriented environment.
Key Responsibilities:
Requirements:
About GIGABYTE:
GIGABYTE is an international manufacturer and distributor of computer hardware products, including motherboards, graphic cards, laptops, PC desktops, and more. We are actively looking for individuals to be part of an organization committed to offering passionate fans with innovative technology.
We offer an exceptional benefits package as part of our total compensation plan, including:
The Channel Marketing Coordinator is a key role responsible for collaborating with the sales team to develop and execute marketing campaigns with etail and retail partners, promoting consumer tech products such as PC components, peripherals, monitors, and laptops. This position offers opportunities to work with various tech products and involves project planning, content creation, advertisement campaigns, market research, tracking analytics, and organizing channel events.
This is a highly collaborative position that works closely with internal marketing teams, sales teams, product managers, and channel partners to plan campaigns that facilitate achieving the team's projected sales targets. An active understanding of PC gaming and current tech lifestyle trends is a plus.
About the Role:
We are looking for individuals who are good organizers, able to work closely with sales in a fast-paced environment to increase brand awareness on consumer products such as PC components, gaming monitors, and laptops.
The ideal candidate is someone who is a good multi-tasker and an effective communicator in a team-oriented environment.
Key Responsibilities:
- Deploy sales-driven advertising campaigns with customer's physical and digital presence to increase brand engagements and demand generation on PC gaming products.
- Coordinate exposure for sales promotions with affiliates, marketing agencies, online communities, and company social platforms.
- Prepare digital assets for new products and ensure assets are delivered and posted properly. Create branded content that adheres to the product's features and improves the overall customer shopping experience.
- Monitor key accounts for competitor activity and communicate with vendors to maintain healthy product exposure on online storefronts.
- Support in-store displays by creating product marketing collaterals such as brochures, banners, pamphlets, and other signages.
- Organize materials and coordinate logistics for customer meetings, product trainings, and tradeshows.
- Build strategic relationships and partner with key industry players, agencies, and vendors.
Requirements:
- 1-3 years of digital marketing experience required, 3-5 years preferred.
- Experience working with Amazon, Best Buy, MicroCenter, Newegg is a plus.
- Proficiency in Microsoft Office and common organizational web tools.
- Knowledge in advertising, SEO, and marketing analytics (e.g., Google Analytics).
- Familiarity in working with major US/CA retailers/etailers.
- Strong copywriting skills and a creative mindset for digital asset creation.
- Strong project management skills in maintaining budgets and achieving KPIs.
- Proven ability to work well in a fast-paced and constantly changing environment.
- Data-driven, detail-focused, and driven to consistently meet project deadlines.
- Good multi-tasker and an effective communicator in cross-functional team settings.
- Active understanding of PC gaming and current tech lifestyle trends is a plus.
- Experience with the gaming or PC industry is a plus.
- Light travel is expected for this position.
- Minimum Bachelor's degree required.
- Must be authorized to work in the US.
About GIGABYTE:
GIGABYTE is an international manufacturer and distributor of computer hardware products, including motherboards, graphic cards, laptops, PC desktops, and more. We are actively looking for individuals to be part of an organization committed to offering passionate fans with innovative technology.
We offer an exceptional benefits package as part of our total compensation plan, including:
- Medical Insurance (100% of employee monthly premium covered by company)
- Dental Insurance
- Vision Insurance
- Life Insurance
- 401(k) Matching
- Paid Holidays (including whole week of Christmas off)
- Paid Vacation Days
- Paid Time Off / Sick Days
