What are the responsibilities and job description for the Marketing Analyst Job at Gila River Gaming Enterprises Inc. in Chandler position at Gila River Gaming Enterprises Inc.?
Job Description
Job Description
Closing Date : January 22, 2025 at 4 : 00 PM
Salary : Depending On Experience (DOE)
This position is responsible for conceptualizing and compiling pertinent data, making conclusions, estimating projected results and writing reports on competitive and marketing issues and preparing competitive analyses of local casinos identifying demographics of customer service, and recommending the most effective marketing strategies and tactics to increase customer patronage. This position analyzes complex marketing actions and prepares recommendations, promotion / special event performance, and profitability analyses, and recommends future promotions, special events, and entertainment based on results by performing the following duties, as well as demonstrating the GILA WAY.
Essential Duties and Responsibilities :
- Promotes and provides excellent guest service experiences to both internal and external guests.
- Develops, creates, and applies statistical methods such as data mining, statistical modeling, exploratory data analysis, pattern recognition, and decision analysis to make recommendations regarding marketing and business challenges.
- Independently identifies and applies statistical methods to customer database, identifying significant marketing trends and identifying profitable or otherwise desirable customer profile groups in an effort to increase casino patronage.
- Tracks specific events and / or promotions, offers coupons, and patron play in an effort to analyze and make recommendations regarding successful methods to increase patronage.
- Works to increase customer satisfaction by utilizing customer feedback and activity to make appropriate adjustments to enterprise promotions and events.
- Prepares and distributes monthly reports and develops and presents detailed information regarding activity results at regular multi-property and corporate marketing meeting.
- Maintains and updates customer database and website as appropriate.
- Maintains a dependable work attendance record with extremely infrequent absences and / or lateness.
- Performs other special projects and duties as assigned.
Skills / Requirements
Important Notes
As a condition of employment, all new hires must pass the following :
Pre-employment Alcohol / Drug Test. This drug test includes the normal seven-panel test, but excludes marijuana for non-safety sensitive positions.
Background check. Applicants who have felonies, warrants, outstanding tickets, shoplifting or theft convictions will be ineligible for employment.