What are the responsibilities and job description for the Executive Director, Marketing – Market Expansion position at Gilead?
At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19, and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination, and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed, and empowered to fulfill their aspirations. Join Gilead and help create possible, together.
Job Description
Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. Within the U.S. HIV Prevention Business Unit, the Executive Director, Marketing (Market Expansion) is responsible for driving strategic initiatives to expand market reach and adoption of HIV prevention solutions. This role focuses on engaging naïve consumer segments (individuals not previously exposed to or aware of HIV prevention products) and converting non-prescribing healthcare providers into active prescribers. The successful candidate will combine strategic marketing expertise, market insights, and cross-functional collaboration to create sustainable growth in new and underpenetrated markets. The successful candidate will envision what it takes for market expansion, recommending and building a team to support the work.
KEY RESPONSIBILITIES
- Market Expansion Strategy
Develop and execute a comprehensive market expansion strategy targeting naïve consumer segments and current non-prescribers, and build the internal team to support the strategy. Identify untapped opportunities and underserved populations, leveraging data analytics, market research, and trends. Build targeted campaigns to increase awareness and drive behavior change among key audience groups.
Design and implement marketing initiatives that resonate with naïve consumers, focusing on education, accessibility, and trust-building. Collaborate with the product team to create tailored messaging and positioning for HIV prevention products. Develop digital, social, and community outreach programs to foster engagement with new audiences, working closely with segmented consumer profiles and geographic advocacy groups.
Collaborate with the commercial and medical teams to identify and address barriers preventing healthcare providers from prescribing HIV prevention solutions. Design educational tools, events, and resources to drive awareness and confidence among non-prescribers. Partner with professional associations and advocacy groups to expand prescriber networks.
Work closely with marketing, market access, medical affairs, digital, advocacy, and health equity teams to align strategies and execute initiatives effectively. Build relationships with external partners, community health organizations, and advocacy groups.
Define and track key performance indicators (KPIs) to measure the success of market expansion efforts. Monitor campaign effectiveness and use insights to optimize strategies and tactics. Prepare regular reports for leadership on progress, challenges, and recommendations.
Basic Qualifications :
Bachelor's Degree and Fourteen Years’ Experience OR Masters' Degree and Twelve Years’ Experience OR PhD and Twelve Years’ Experience
Preferred Qualifications :
KNOWLEDGE, EXPERIENCE & SKILLS
KEY ATTRIBUTES
People Leader Accountabilities
The salary range for this position is : $302,005.00 - $390,830.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.
For additional benefits information, visit :
Gilead Benefits
As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.
For more information about equal employment opportunity protections, please view the Know Your Rights poster.
J-18808-Ljbffr
Salary : $302,005 - $390,830
