Growth Marketing Manager – Omni Channel Focus

Position Overview: Gills Point S Tire & Auto Service is seeking a strategic and results-driven Growth Marketing Manager to lead omnichannel marketing efforts across our service center locations. This role is designed for a marketing professional with a passion for driving customer growth, optimizing omnichannel marketing strategies, and delivering a seamless customer experience. The Growth Marketing Manager will be responsible for developing and executing omnichannel marketing initiatives that drive sales online and in-store, increase customer engagement, and support our growing network of service centers. 

Location: Hybrid, Portland, OR or Denver, CO metro areas.

Requirements

Key Responsibilities:  

Omnichannel Strategy Development: 

• Develop and implement an integrated omnichannel marketing strategy that aligns with Gills Point S Tire & Auto Service's business goals and growth objectives. Omnichannel includes physical (stores, events, print collateral, etc.) and digital (ecomm/web, social, paid search and paid social). 
• Ensure seamless integration across all marketing channels, including digital platforms, social media, email/sms, in-store experiences, and direct mail/print. 
• Work with internal team members, vendors, and agency partners to ensure execution of strategy and manage to key KPIs. 

Campaign Planning and Execution: 

• Plan and execute omnichannel marketing campaigns tailored to regional and local store needs. 
• Manage the marketing and promotions calendar, ensuring alignment with sales goals, key seasonal sales opportunities, and company-wide promotions.  
• Manage campaign content and marketing calendar. 
• Oversee the creation of media content and marketing materials for campaigns, from ideation through to execution, ensuring consistency in branding and messaging across all channels. 
• Communicate campaigns and strategy across company teams and to regional, district and service center level employees. 

Performance Monitoring and Optimization: 

• Monitor, analyze, and optimize media placement and marketing initiatives to improve ROI and drive customer acquisition. 
• Track marketing budgets, account for media spend, and measure the effectiveness of campaigns at the store level. 
• Provide regular performance reports and insights, offering data-driven recommendations to enhance marketing efforts. 
• Research additional areas of customer acquisition (i.e. affiliate and influencer marketing).

Customer Journey and Experience: 

• Map and analyze the customer journey across all touchpoints to identify opportunities for growth and improved customer engagement. 
• Work closely with the Customer Service Team to ensure timely responses to customer reviews and feedback, driving increased review volume and enhancing customer satisfaction. 
• Leverage CRM systems to improve customer journey and retention. 
• Cross-functional Collaboration: 
• Partner with the Marketing Director to align omnichannel marketing strategies with broader business objectives. 
• Coordinate with the Marketing Coordinator and Acquisition team on new store rollouts and marketing launches. 
• Work with operations to roll out internal communication around omnichannel campaigns to increase success and adoption at store level. 

Digital and CRM Platform Management: 

• Ensure that digital content and platforms are updated and aligned with omnichannel strategy and content. 
• Leverage CRM data to identify customer segments, behavior patterns, and key metrics to inform marketing campaigns. 
• Utilize CRM data to refine targeting, messaging, and channel allocation. 
• Utilize CRM capabilities for lead nurturing and coordinating marketing efforts across multiple channels, including email and SMS. 

Qualifications: 

• Bachelor’s degree in Marketing, Business, or a related field. 
• 5 years of experience in marketing, with a focus on growth and omnichannel strategies. 
• Strong understanding of digital marketing channels, including SEO, SEM, social media advertising, email/sms marketing, and website analytics. 
• Proven ability to analyze data, identify trends, and optimize marketing performance. 
• Functional knowledge of the digital & omnichannel marketing landscape including, history of working with various digital/omnichannel vendors, agency partners and analytics software. 
• Customer-centric mindset with the ability to enhance the customer experience across multiple channels. 
• Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously. 
• Strong communication and collaboration skills to work effectively across teams and departments. 
• Experience with Hubspot preferred, experience utilizing a CRM to inform marketing strategies required