What are the responsibilities and job description for the Marketing and Communications Specialist position at Girl Scouts Hornets Nest Council?
About the Role:
As a Marketing and Communications Specialist at Girl Scouts, Hornets Nest Council, you will be responsible for developing and implementing marketing and communication strategies to promote our organization and its programs. You will work closely with the marketing team to create engaging content for various platforms, including social media, email marketing, and website. Your primary goal will be to increase brand awareness and drive participation in our programs.
Minimum Qualifications:
- Bachelor's degree in marketing, communications, or a related field.
- 2 years of experience in marketing and communications.
- Excellent written and verbal communication skills.
- Strong project management and organizational skills.
- Proficiency in Microsoft Office and Adobe Creative Suite.
Preferred Qualifications:
- Experience in the non-profit sector.
- Familiarity with website content management systems.
- Experience with photography and videography.
- Knowledge of SEO and SEM best practices.
- Experience with Google Analytics and social media analytics tools.
Responsibilities:
- Develop and execute marketing and communication plans to promote Girl Scouts, Hornets Nest Council and its programs.
- Create and manage content for social media, email marketing, website, and other communication channels.
- Collaborate with the marketing team to develop engaging and creative marketing campaigns.
- Monitor and analyze the effectiveness of marketing and communication strategies and adjust as needed.
- Maintain a consistent brand voice and messaging across all communication channels.
Skills:
As a Marketing and Communications Specialist, you will use your excellent communication and project management skills to develop and execute marketing and communication plans. You will need to be proficient in Microsoft Office and Adobe Creative Suite to create engaging content for various platforms. Additionally, you will need to have strong analytical skills to monitor and analyze the effectiveness of marketing and communication strategies. Familiarity with website content management systems, photography, videography, SEO, SEM, Google Analytics, and social media analytics tools will be beneficial in this role.
